The Mekong Subregion Standard Indicators’ Development of Thai Sweetshop Business for ASEAN Market in Great
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Published:
Aug 29, 2020
Keywords:
The Standard Indicators, Thai Sweetshop Business, ASEAN Market in Great Mekong Subregion (GMS)
Main Article Content
Abstract
The research aimed to study the developing and checking validity of standard indicators’ Thai sweetshop business for ASEAN market in Great Mekong Subregion. The questionnaires were constructed as a research tool for collecting data from 932 Thai entrepreneurs in sweetshop business and the data was statistically analyzed with frequency distribution, percentage, mean, standard deviation and Confirmatory Factor Analysis: CFA.
The research finding indicated that the standard indicators of Thai sweetshop business for ASEAN market in Great Mekong Subregion developed parallel with the empirical data, consisted of 44 indicators from 11 components. Each component had its convergent validity because the constructed validity valued of 0.60 and weighed component passed over 0.30.
Article Details
How to Cite
Laksitamas, P. . ., Saengaram, N. . ., Suntharanund, P., Horrungruang, C., & Lekplipol, S. . (2020). The Mekong Subregion Standard Indicators’ Development of Thai Sweetshop Business for ASEAN Market in Great . Dusit Thani College Journal, 14(2), 361–383. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/243442
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Research Article
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A typology. Journal of Industrial Management & Data Systems, 115(7), 1358-1382.
Wanichbancha, Kanlaya. (2017). Advanced statistical analysis with SPSS for windows
(12th ed.). Bangkok: Sam Lada. (in Thai)
Yoo, J. (2016). Perceived customer participation and work engagement: The path through emotional labor. International Journal of Bank Marketing, 34(7), 1009-1024.
Association of South East Asian Nations. (2013). ASEAN tourism strategic plan 2011-2015. Indonesia: ASEAN Secretariant. (in Thai)
Barcet, A. (2010). Innovation in services: A new paradigm and innovation model,
In Gallouj, F., and Djellal, F. (Eds.), The handbook of Innovation and services (49-67), Cheltenham. UK: Edward Elgar Publishing Limited.
Billingsley, P. (1995). Probability and measure. (3rded.). New York: Wiley.
Boonpienpon, Nopparat. (2017). Approaches to restaurant service quality development for international touristsin HuaHin, Prachubkirikhan. Veridian E- Journal,
Silpakorn University,10(1), 61-76. (in Thai)
Brian, S. (2011). Engage!: The comple guide for brands and business to build, cultivate,
and measure success in the new web. New York: John Wiley & Sons, 201-202.
Byrne, B. M. (2001). Structural equation modeling with AMOS: Basic concepts, applications, and programming. Hahwah, New Jersey: Lawrence Erlbaum Associates.
Chalermchirarat, Weerapong. (2009). The quality system development handbook. Bangkok: Manager. (in Thai)
Chan, K. W., Yim, C. K., and Lam, S. S. K. (2010). Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures.Journal of Marketing, 74(3), 48-64.
Chaoprasert, Chaisompol. (2010). Services marketing. Bangkok: Se-Education. (in Thai)
Cochran, W. G. (2007). Sampling techniques. (3rd ed.). New York:John Wiley & Sons.
Cronbach, L. J. (2003). Essential of psychology testing. New York: Hanper Collishes.
Department of Business Development. (2015). Restaurant business standard criteria guide. Bangkok: Department of Business Development, Ministry of Commerce. (in Thai)
Department of Skill Development. (2015). National labor standard, Thai food entrepreneurs branch. Bangkok: Department of Skill Development, Ministry of Labour. (in Thai)
Evans, J. R., and Lindsay, W. M. (2008).The management and control of quality. (7thed.).
Ohio: South-Western.
Hair, J. F., Anderson, R. E., Tatham, R. L., and Black, W. C. (2010). Multivariate data analysis (7th ed.). New Jersey: Upper Saddle River, Prentice-Hall, 642.
Hatcher, L. (1994). A step-by-step approach to using the SAS system for factor analysis and structural equation modeling. Cary, NC: SAS Institute.
Hoogland, J. J., & Boomsma, A. (1998). Robustness studies in covariance structure modeling: An overview and a meta-analysis. Sociological Methods & Research, 26(3), 329-367.
Hsiu-Li, C. (2002). Benchmarking and quality improvement: A quality benchmarking deployment approach. International Journal of Quality & Reliability Management, 19(6), 757-773.
Jackson, P., and Aston, D. (1995).Managing a quality systems using BS/EN/ISO9000.
London: Kogan Page Ltd., 101-105.
James, R. L. (1998). Understanding employee motivation, Research and Extension Associate. Ohio: The Ohio State University, 81–85.
Kelloway, E. K. (1998). Using LISREL for structural equation modeling. New Jersey:
Sage Publication.
Khuharattanachai, Chujai. (2003). Introduction to statistics. Bangkok: Department of Statistics, Mahanakorn Technical University. (in Thai)
Kline, P. (1994). An easy guide to factor analysis, London and New York. NY: Routledge.
Kotler, P. (2000). Marketing management. New Jersey: Prentice-Hall.
Kotler, P., and Keller, K. (2006). Marketing and management. New Jersey: Pearson Prentice Hall, 50-51.
Kraisarin, Kowit. (2012). Services marketing mix affecting consumers towards selecting restaurants in Mueang Ratchaburi District. Master of Business Administration Program, Chiang Mai University, Chiang Mai. (in Thai)
Kupper, C. (2017).Service innovation - A review of the state of the art, LMU Report 2001-2006.Institute for Innovation Research and Technology Management.
Germany: University of Munich.
Lauterborn, B. (1990). New marketing litany; Four Ps passe; C-words take over.
Advertising Age,61(41),26.
Lovelock, C., and Wirtz, L. (2006). Services marketing. (6th ed.). U.S.A.: Prentice Hall.
Ministry of Commerce. (2015). Restaurant / Restaurant business. Bangkok:
Ministry of Commerce. (in Thai)
Osathanunkul, Rosarin. (2013). Factors affecting consumers’ consumption behavior using restaurants on Huay Kaew Road Mueang District, Chiang Mai Province. Master of Business Administration Program, Chiang Mai University, Chiang Mai. (in Thai)
Panukanan, Chavanrat., Na Pathum, Siwarat., and Laksitamas, Prin. (2015). A model development of service marketing strategy for perceived value in Thai fusion food for AEC market. Panyapiwat Journal, 7(Special Issue August), 26-38. (in Thai)
Piyapimolsit, Chatsiri. (2015). Theory of measurement and testing.
Songkhla: Thaksin University. (in Thai)
Ramasamy, S. (2009).Total quality management. India: Tata McGraw-Hill.
Rust, R. T., Ambler, T., Carpenter, G. S., Kumar, V., and Srivastava, R. K. (2004).
Measuring marketing productivity: Current knowledge and future directions.
Journal of Marketing, 68(4), 76-89.
Ryu, H. S., and Lee, J. N. (2012). Identifying service innovation patterns from
the service-oriented perspective. PACIS 2012 Proceedings. 60.
Saleh, M. A., Quazi, A., Keating, B., and Gaur, S. S. (2017). Quality and image of banking services: A comparative study of conventional and Islamic banks.
International Journal of Bank Marketing, 35(6), 878-902.
Scott, R. and Brand, C. (2001). Emotion marketing. New York: McGraw-Hill.
Silván, M. (1999). A model of adaptation to a distributed learning environment,
Progradu thesis in education. Finland: University of Jyväskylä.
Simachokedee, Witoon. (2009).Quality manager’s complete guide to ISO 9000 supplement. Bangkok: Dokya. (in Thai)
Suwan, Pracharat. (2012). The research and data analysis with SPSS program version 20. Bangkok: V. Print Company (1991). (in Thai)
Swink, M., Melnyk, S., Cooper, M. B., and Hartley, J. (2011). Managing operations across supply chain. New York: McGraw-Hill.
Tenner, A. R., and Irving, J. D. (1992). Total quality management: Three steps to continuous improvement. Massachusetts: Addison-Wesley Publishing Company, Inc.
Verma, R., and Boyer, K. K. (2009).Operations and supply chain management: World class theory and practice. United States: South-Western Cengage Learning (International Edition).
Viratchai, Nongluk. (2012). The linear relationship (LISREL): Statistic for social science and behavioral sciences. Bangkok: Chulalongkorn University Printing. (in Thai)
Wang, Q., Voss, C., Zhao, X., and Wang, Z. (2015). Modes of service innovation:
A typology. Journal of Industrial Management & Data Systems, 115(7), 1358-1382.
Wanichbancha, Kanlaya. (2017). Advanced statistical analysis with SPSS for windows
(12th ed.). Bangkok: Sam Lada. (in Thai)
Yoo, J. (2016). Perceived customer participation and work engagement: The path through emotional labor. International Journal of Bank Marketing, 34(7), 1009-1024.