The Mekong Subregion Standard Indicators’ Development of Thai Sweetshop Business for ASEAN Market in Great

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Prin Laksitamas
Nusara Saengaram
Pishnun Suntharanund
Chaiyapol Horrungruang
Sarayut Lekplipol


The research aimed to study the developing and checking validity of standard indicators’ Thai sweetshop business for ASEAN market in Great Mekong Subregion. The questionnaires were constructed as a research tool for collecting data from 932 Thai entrepreneurs in sweetshop business and the data was statistically analyzed with frequency distribution, percentage, mean, standard deviation and Confirmatory Factor Analysis: CFA.

      The research finding indicated that the standard indicators of Thai sweetshop business for ASEAN market in Great Mekong Subregion developed parallel with the empirical data, consisted of 44 indicators from 11 components. Each component had its convergent validity because the constructed validity valued of 0.60 and weighed component passed over 0.30.


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How to Cite
Laksitamas, P. . ., Saengaram, N. . ., Suntharanund, P., Horrungruang, C., & Lekplipol, S. . (2020). The Mekong Subregion Standard Indicators’ Development of Thai Sweetshop Business for ASEAN Market in Great . Dusit Thani College Journal, 14(2), 361–383. Retrieved from
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