Statistical Analysis Guidelines for Quantitative Research of Marketing Mix Model and Service Quality in the Hospitality Industry

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Anurak Tongkaw


This article aims to present statistical analysis guidelines for quantitative research in dimensions of marketing mix model and service quality in the hospitality Industry with 4 types 1. Advanced comparative statistical analysis 2. Relationship analysis by advanced statistics 3. Factor analysis 4. Part analysis. This article presents concepts of advanced statistical analysis for quantitative research in multidimensions and new concepts for integrating advanced statistical analysis with quantitative research to develop and increase research quality and value in the hospitality Industry.

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Tongkaw, A. . (2020). Statistical Analysis Guidelines for Quantitative Research of Marketing Mix Model and Service Quality in the Hospitality Industry. Dusit Thani College Journal, 14(2), 641–654. Retrieved from
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