The Competency of Agro-Eco Tourism Management Leaders of Pla-ba Community-Based Tourism Club, Loei Province

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Pattarawit Theerapaksiri
Keerati Trakansiriwanich
Numchai Tanupol


The objectives of this research were to study the competency in agro-eco tourism focusing on the community’s ability in managing the local resources for tourism advantages as well as to assess the competency of the community in managing the agro-eco tourism of Pla-Ba Community in Loei Province. The area of this study was settled at Pla-Ba Community in Phureua District that physically covers 7 villages as the piloting communities for sustainable tourism development it was conducted with a population of 23 people who were community leaders working as the committees of Pla-ba Community-Based Tourism Club. The data was collected using the test and questionnaire on 3 domains including of Agro – Eco tourism management knowledge, Agro – Eco tourism management skill, and Agro – Eco tourism management attitude. It was finally found that the participant’s individual knowledge was rated good with Mean Score ( ) = 17.39, Standard Deviation (S.D.) = 4.48; their individual skills was rated moderate with Mean Score ( ) = 0.85 and Standard Deviation (S.D.) = 0.36; and their personal attitude was rated very good with Mean Score ( ) 2.91 and Standard Deviation (S.D.) = 0.34. These outcomes were statistically significant (0.05). Based on this study, the leaders in Pla-Ba Community demonstrates a very good attitude toward the agro-co tourism management; their individual knowledge was fairly good; and their skill was at a moderate level. More importantly, this study firmly indicates that the people in Pla-Ba Community have good knowledge and positive attitude for their local tourism development but they have neither skill nor proficiency in tourism management. Consequently, it is necessary to enhance the competency of the whole community so that they could effectively manage the agro-eco tourism and make it sustainable in local area.

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Theerapaksiri, P. . ., Trakansiriwanich, K. . ., & Tanupol, N. . . (2020). The Competency of Agro-Eco Tourism Management Leaders of Pla-ba Community-Based Tourism Club, Loei Province . Dusit Thani College Journal, 14(3), 110–128. Retrieved from
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