The Adaptation of Traditional Retail Shop in Bangplama District Suphanburi Province

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Penlak Thongsri
Natnaree Smith


This research was employed qualitative research and aimed (1) to analyze the situation in the traditional retail shop operations Bangplama District, Suphanburi Province (2) to study feasibility and the opportunity to adapt to traditional retailers Bangplama District, Suphanburi Province and (3) to develop the adaptation guidelines for operating a traditional retail shop in Bangplama District, Suphanburi Province. There were 11 key informants which included of 3 convenience store operators, 3 government agencies and 5 traditional retailers. The data were collected by using semi-structured interviews data were analyzed by content analysis and presented in essay form.

     The results of this research revealed that (1)The competition of the retail shops has changed dramatically due to the convenience store access, which has expanded many branches resulting in increased competition. (2)The majority of traditional retailers expected that in the future they will have to go out of business or switch to other types of businesses.  In addition, the owners of traditional retail shop who do not have much funds should be unable to complete with modern retailers in the future. Therefore, the government should develop policy to support the operation of medium-sized businesses and small ones have the opportunity to develop their potential and (3) Traditional retailers should improve physical appearance by adding more light to their stores. With a more organized product layout focusing on marketing promotion activities conducting studies on customer needs and should be combined into an organization to have the bargaining power with the product manufacturers, because the integration into a large organization will be able to bargain getting more cheaper products

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How to Cite
Thongsri, P. . ., & Smith , N. (2020). The Adaptation of Traditional Retail Shop in Bangplama District Suphanburi Province . Dusit Thani College Journal, 14(3), 447–460. Retrieved from
Research Article


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