Main Article Content
This research was employed qualitative research and aimed (1) to analyze the situation in the traditional retail shop operations Bangplama District, Suphanburi Province (2) to study feasibility and the opportunity to adapt to traditional retailers Bangplama District, Suphanburi Province and (3) to develop the adaptation guidelines for operating a traditional retail shop in Bangplama District, Suphanburi Province. There were 11 key informants which included of 3 convenience store operators, 3 government agencies and 5 traditional retailers. The data were collected by using semi-structured interviews data were analyzed by content analysis and presented in essay form.
The results of this research revealed that (1)The competition of the retail shops has changed dramatically due to the convenience store access, which has expanded many branches resulting in increased competition. (2)The majority of traditional retailers expected that in the future they will have to go out of business or switch to other types of businesses. In addition, the owners of traditional retail shop who do not have much funds should be unable to complete with modern retailers in the future. Therefore, the government should develop policy to support the operation of medium-sized businesses and small ones have the opportunity to develop their potential and (3) Traditional retailers should improve physical appearance by adding more light to their stores. With a more organized product layout focusing on marketing promotion activities conducting studies on customer needs and should be combined into an organization to have the bargaining power with the product manufacturers, because the integration into a large organization will be able to bargain getting more cheaper products
Article Screening Policy
- All research and academic articles to be published must be considered and screened by two peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
Chaiyapruekyanont, C. (2017). The effect of the expansion of modern retailers on traditional retailers in Kalasin province. Kalasin: Kalasin University.
Jiamsiphong, S (2011). Problems and solutions for a sustainable retail future. Bangkok: Secretariat of the Senate.
Kapyubon, W. (2009). Factors Affecting Buying Decision at Small Retail Shops in Ubon Ratchathani Municipal Area. Master of Business Administration thesis. General Management Graduate School, Ubon Ratchathani Rajabhat University.
Photisita, C. (2006). Science and art of qualitative research. Bangkok: Amarin.
Phromphakpeng, B. (2006). Guidelines for development. Khon Kaen: Khon Kaen University.
Roy, C. and Andrews, H. A. (1999). The Roy’s Adaptation Model. Stamford: Appleton & Lange.
Sodevquist, D. (2015). The Wal-Mart Way. New York: Nelson Business.
Sukpongthai, S. (2016). The guideline for managing tradition retail shops (sho-huy) after the opening of asean economic community in muang, chachoengsao. Master of Business Administration Thesis, World Business Management Program, Faculty of Commerce, Burapha University.
Soukaew, R. (2010). Problems and the adjustment methods of the traditional retail stores in the competition of the modern convenience stores in Chiangmai. Master of Business Administration Thesis, Business Administration Program, Faculty of Business Administration, Maejo University.
The Thai Chamber of Commerce and Board of Trade of Thailand. (2020). Retail situation. Retrieved from https://thaichamber.org/network/.