Main Article Content
This study aimed to explore the context of social capital for the management of creative tourism in Wiang sub-district, Chiangsaen district, Chiangrai provine. A semi – structured interview scheduled was used for data collection conducted with a sample group. Findings showed that Wiang sub-district had social capital which could be adopted for potential development on creative tourism activities. This was on the basis of 6 aspects: 1) Spiritual capital – Tuang Sai Moo making, holding Hong Kwan ceremony, Sa Tuang making, etc.; 2). Intellectual capital – wickerwork, embroidery, weaving, local food cooking, local technology, etc.; 3). Natural resources capital – herbs,; 4). Human resources capital – local scholars on wickerwork religious ceremony, herbs, etc.; 5).Custom and traditional capital – belief and religion; and 6).Language capital – northern dialect and local culture of ethnic groups such as Akha, Tai, Tai Lue, Laotian, etc.
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