Needs Assessment of the Community as a Culture Tourist Attraction along the Horse-carriage Route for Chinese-speaking Tourists in Lampang Province

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Nueakwan Buaphuan
Sakchai Phethchuai
Nantiya Somsaruay

Abstract

The objective of this evaluation research was to assess the community's need for a cultural tourism site along the horse-drawn carriage route for Chinese-speaking tourists in Lampang Province. The data were collected with the first group of informants: community leaders along the horse carriage route. Personnel of agencies involved in tourism in Lampang Province 10 members of the Lampang Horse Carriage Association and the second group of information providers is a horse-drawn tour operator in Lampang Province, 322 people who live in community tourism sites along the 4 horse carriage routes. Research tools used Is a semi-structured interview form Needs assessment form the research tools were examined by three experts and were tested with a group of 35 data participants. Data were analyzed by basic statistics such as frequency, percentage, mean, standard deviation, and index of importance of order. Required or Modified Priority Needs Index: PNImodified. The results of the study found that the overall data condition/ community participation and community-based/community-based tourist care for cultural tourism sites along horse-drawn carriages were moderate ( = 3.33, S.D.= 0.40)/( = 2.95, S.D. = 0.67)/( = 3.42, S.D. = 0.38). The state of information/ participation of the community and the agency / reception of tourists that should belong to the community as a cultural tourism site along the horse carriage route was at the highest level ( = 4.58, S.D. = 0.38)/ ( = 4.54, S.D. = 0.49)/( = 4.57, S.D. = 0.52)  and had the necessary index of priority. (PNImodified) was 0.375, 0.539, and 0.337 respectively, with the community the most needed in regard to 1) QR code labeling for all cultural tourism sites that the horse carriage passed in Chinese (PNImodified = 0.594). 2) Promoting tourism to include Chinese-speaking tourists to take part in cultural tourism along the horse-drawn carriage route in Lampang Province (PNImodified = 0.615). 3) Tourist sites in Lampang should have public relations media in Chinese (PNImodified = 0.541).

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How to Cite
Buaphuan, N., Phethchuai, S., & Somsaruay, N. (2020). Needs Assessment of the Community as a Culture Tourist Attraction along the Horse-carriage Route for Chinese-speaking Tourists in Lampang Province. Dusit Thani College Journal, 14(3), ุุึุ677-684. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245558
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Research Article

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