THE APPLICATION OF ASEAN COMMUNITY-BASED TOURISM STANDARD FOR DEVELOPING MUEANGMADAN COMMUNITY-BASED TOURISM AT TAMBOL TASAI, MUENG NAKHON NAYOK DISTRICT, NAKHON NAYOK PROVINCE
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Abstract
The objectives of this study were to (1) study the current context of Mueangmadan community-based tourism and the readiness of community-based tourism management in accordance with the components of the ASEAN community-based tourism standard, (2) assess community-based tourism management by applying the components of the ASEAN community-based tourism standard; and (3) propose guidelines for application of ASEAN community-based tourism standard to develop Mueangmadan community-based tourism. This research was mixed method research conducted in-depth interviews with a total of 15 key informants, including community leaders and community product producers and distributed a questionnaire for 155 tourists. The content analysis and descriptive statistics such as frequency, percentage, mean and standard deviation were applied for data analysis. The research result showed that overall, the community has potential for site and tourism activities. The readiness of community tourism management was found to be readily available in some components such as promoting the well-being of society, conserving and improving the environment, and encouraging interaction between the community and tourists. The overall assessment of community tourism management was at a high level. Additionally, the application of the ASEAN community-Based tourism standard consists of 6 components: tourism community management, tourism environmental promotion, environmental conservation and improvement, promoting collaboration between communities and tourists, quality of tour services, and food and beverage service quality.
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