SERVICE QUALITY AND MARKETING FACTORS AFFECTING AFTER EASING OF COVID-19 PROTOCOL
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Abstract
The purpose of this study were 1) to study guest satisfaction in hotel service; 2) to study service marketing factors affecting hotel services after easing of covid-19 protocol; 3) to develop quality of service in hotel. Sampling was 400 Thai tourists who travel during the post-COVID-19 within 5 area based which is tourist destination including Chiangmai, Phuket, Krabi, Chonburi and Prachubkirikhan. The data was statistically analyzed using percentage, mean, and standard deviation, the statistical hypothesis testing was t-test, one way analysis of variance and Pearson product moment correlation coefficient.
The result found that personal factors did not affect service quality after easing of covid-19 protocol. On the other hand, service marketing affected service quality and statistic significant at 0.01
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