MANAGEMENT GUIDELINES FOR CONTEMPORARY THAILAND TOURISM AND HOSPITALITY INDUSTRY WITH THE CHALLENGING GROWTH OF SHARING ECONOMY PRACTICES

Abstract

The objective of this research is to present the management guidelines for Thai contemporary tourism and service industry in the challenging issue from the growth of sharing economy system. This study involves the use of mixed methods research by using the quantitative research in 2 sample groups, which involves 203 foreign tourists and 478 Thai tourists or the total of 681 tourists. By use of exploratory factor analysis: EFA, Kaiser-Meyer-Olkin Measure (KMO), Bartlett's Test of Sphericity and the result show as Structural Equation Model: SEM.

     The management guideline for Thai tourism and service industry to create a balance, reduce conflicts, and be accurate according to the law and the rule of law for sustainability and the design of polity to be in accordance with the business operation in Thailand, accommodation, vehicle, and individual that conducts the tourism business under the sharing economy system must register with the government sector and pay for tax. The accommodation business in sharing economy system must register with the government sector and provide the service for not exceeding 180 days per year with no more than 30 rooms in possession. The tax payment must be more than normal hotels for 10 percent of the revenue. The transportation and guiding business in economy system must register with the government sector. There must be the specific driving license for providing a service in sharing economy system with the tax payment according to the revenue received.