Main Article Content
The purposes of the research were (1) to study a potential of local community towards the community-based tourism activities management in the Muangmadan community Nakhon Nayok province, (2) to study the community participation for learning tourism activities management in Muangmadan community, (3) to study the behavior of Thai tourists intersted in learning tourism activities in Muangmadan community; and (4) to develop of tourism learning route with Muangmadan Community participation. This research was mixed method research conducted in-depth interviews with a total of 15 key informants, including community leaders and community product producers and distributed a questionnaire for 155 tourists. The content analysis and descriptive statistics such as frequency, percentage, mean, and standard deviation were applied for data analysis. The research result showed that overall, (1) the community has potential for learning tourism activities according to the knowledge, skills, attitudes, and core competency in Muangmadan community. 2) People in the community participate in development in Muangmadan community-based tourism in 4 ways directly and indirectly including 1) planning, 2) cooperating, 3) sharing, and 4) evaluating. (3) The overall behavior of Thai tourists towards learning tourism activities was rated at the high level. (4) The development of tourism learning route with Muangmadan community Participation can be created into 2 routes which are One day trip and 2 days 1 night.
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