The Influence of Marketing Mix 4Es on Visiting Surfskate Events in Thailand
Article Sidebar
Main Article Content
Abstract
This research article aims to (1) study the factors of marketing mix 4Es influenced on the visiting surfskate events in Thailand, and (2) to present the guidelines of marketing mix for surfskate events in Thailand. This is the qualitative research article using in-depth interview method and collect data from interviewing the related stakeholders of the surfskate events, supporting organization, trainers and surfskate players for totally 12 people. The results found that 4Es marketing mix influenced on visiting surfskate events in Thailand which are experience, exchange, everywhere and evangelism. The appropriate guidelines for surfskate events in Thailand are memorable experience, value creation, using online channels and words of mouth creation. These findings hope to be used as the guidelines for related parties to design the patterns of surfskate events and sport events in Thailand to response the needs of target tourists which can stimulate the domestic tourism and economy to be grower up in the future.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Auaroon, B., Chummee, P. & Khammadee, P. (2021). Strategies for Creating a 4-5 Star Hotel Customer Experience in the Central and Eastern Regions of Thailand. Journal of Management Science Review, 23(1), 91-99.
Boon-ek, P. (2021). “Surf Skate” The extreme sports. Retrieve from: https://www.bangkokbiznews.com/news/detail/926573.
Chaikositphirom, T. (2017). The Type of Contents and Users Engagement Analysis To Contents Publishing On Facebook Fanpage in freelancing platform Business: A Case Study of Fastwork Facebook Fanpage. Independence Study, Master of Communication Arts, Digital Marketing Communication, Graduate School, Bangkok University.
Chaiwong, P. & Chareonjit, P. (2018). Communication to Build Relationships of Peck Palitchoke Ayanaputra and Perception, Attitudes and Engagement of the Fanclub. Journal of Public Relations and Advertising, Special Edition, 82-103.
Ikechi, A., Emeh, P. C. & Okorie, C. (2017). Marketing Mix Concept: Blending the Variables to Suit the Contemporary Marketers. Network for research and Development in Africa, 9(1).
Kanjanaphokin, K. (2019). Hybrid Event Marketing When Digital and Event Become One. Nonthaburi: PabPim.
Meenoi, P & Sungrugsa, N. (2019). Model and Strategies for Sports Tourism Management of The Western Region in The Context of Thailand 4.0. Dusit Thani College Journal, 13(2), 51-66.
Ministry of Tourism and Sports. (2020). Mega Change, Mega Event. Tourism Economic Review, 1(2), 27-28.
Phoaroon, K. & Boonyanmethaporn, W. (2020). Perceived of Necessary Components for Organising Triathlon Events in Thailand. Research and Development Journal, Loei Rajabhat University, 15(54), 13-22.
Poteet, J. (2017). The Next Evolution of Marketing Mix: Growing our Company in the Me Generation. Retrieved from https://medium.com/tradecraft-traction/the-nextevolution-of-marketing-mix-growing-our-company-in-the-me-generation.
Sathapanakul, R. (2018). Marketing Strategy is not only 4P anymore. Journal of TRIS Academy Club, 11,17-18.
Udomthanavong, S. (2019). The Influences of Motivation Affecting to Sport Tourism Achievement at Phuket: A Case Study of Event Marathon. Suthiparithat, 33(106), 236-250.