The Influence of Marketing Mix 4Es on Visiting Surfskate Events in Thailand

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Thanathorn Santichat
Santidhorn Pooripakdee


This research article aims to (1) study the factors of marketing mix 4Es influenced on the visiting surfskate events in Thailand, and (2) to present the guidelines of marketing mix for surfskate events in Thailand. This is the qualitative research article using in-depth interview method and collect data from interviewing the related stakeholders of the surfskate events, supporting organization, trainers and surfskate players for totally 12 people. The results found that 4Es marketing mix influenced on visiting surfskate events in Thailand which are experience, exchange, everywhere and evangelism. The appropriate guidelines for surfskate events in Thailand are memorable experience, value creation, using online channels and words of mouth creation. These findings hope to be used as the guidelines for related parties to design the patterns of surfskate events and sport events in Thailand to response the needs of target tourists which can stimulate the domestic tourism and economy to be grower up in the future.

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How to Cite
Santichat, T. ., & Pooripakdee, S. . (2022). The Influence of Marketing Mix 4Es on Visiting Surfskate Events in Thailand. Dusit Thani College Journal, 16(3), 138–152. Retrieved from
Research Article


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