Guideline for Wat Sai community development to be a self-reliant community enterprise.

Abstract

The Wat Sai Rama 3 community is implemented in the form of grouping to deliver relationships and joint activities within the community. Products are created to generate income for the community. A study of the operating conditions of the Wat Sai community in terms of business-related operations found that the strengths of the community include. 1) the use of products that are beautiful and represent the uniqueness of Thailand. 2) Product appearance can attract customers. 3) The location of the business is close to the community. 4) Products were recommended form customer to other., and 5) The product contains a mixture of Thai herbs and a unique fragrance. The weakness of the community includes 1) The product is not widely known. It is sold only in the community. 2) The packaging is also outdated and unattractive. 3) The production site is located in a community area, causing production restrictions., and 4) There is not much available funding for newly developed products. The opportunities of community include 1) Selling within the community area, which is easy to market to the target audience. 2) The main raw materials are easy to procure and have a low cost. 3) The product is a daily-used item, resulting in consistent sales. and the threats of the community includes 1) products that are easy to imitate. 2) There are many competitors. 3) The formula of the product is not very different. 4) Lack of knowledge about market expansion, packaging preparation, and the use of online media. Proper income distribution model of community enterprises of Wat Sai Rama 3 community can be divided into 2 types as follows: 1) Products that people in the community have completed and then sold through the channel of the club will share the income proportion to the people in the community who are involved in the form of a proportion.; and 2) Products under development due to the lack of sales, there are still unclear revenue distribution patterns. However, it will focus on spreading the income to everyone involved.