Experiential Tourism Management of Conservation and Lifestyle Inheritance: Ban Thung Man Neua Community, Ban Pao Subdistrict, Mueang District, Lampang Province

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Sonthiya Suwannaraj
Ketsanee Sattarattanakhachon
Anurak Artitkawin
Piraprob junsantor


The purposes of this research were to analyze the potential of community-based tourism management and develop the management of experiential activities in tourist attractions to preserve and pass down the community's way of life at Ban Thung Man Neua community, Ban Pao Subdistrict, Mueang District, Lampang Province. It is a participatory action research study that chose a particular demographic group, which consists of 80 community leaders and professional members. In-depth interviews, observation, and types of experience activity evaluation at tourist destinations were used to gather the data. The findings of the research are as follows:

The community-based tourism management of Ban Thung Man Neua community, located in Ban Pao Subdistrict, Mueang District, Lampang Province presently found that the community has sufficient potential and is ready to develop experiential activities in tourist sites to conserve and continue the community way of life according to the 6A's. It is as follows: Attraction refers to historical and cultural sites including experiential tourist sites as a hub for local residents' wisdom-gathering; Accessibility refers to the community with the accessible roads connecting from the main and secondary routes within the community. Routes are marked with signs that make it simple for automobiles and buses to enter and exit. Each tourist destination has a gathering place where visitors and tour tram services can congregate to see and participate in activities. By "activity," we mean locally organized tourism activities like storytelling about local legends, making crispy rice (Khao Taen) using an ancient technique, etc., indigo dyeing activities,  ceramic doll making activity, weaving and banana leaf activity, cooking local food activity, cycling activity to visit community way of life, activities to welcome tourists with Khantoke dinner and Bai Sri Su Kwan Folk music and applied dance; Accommodation refers to the community with standard homestay accommodations, as well as regional cuisine and healthful beverages, are all included in the community's lodgings. The community's residents also offer welcoming and secure services. A basic utility system, security system, and local medical institution are examples of amenities that are provided to the community; Ancillary services describe a community that has organized a committee for a tourism-based community, divided up the work, and created guidelines for roles and behavior. Additionally, the community works to organize and oversee tourism-related activities, beginning with command, conservation and continuation activities, control, assessment, and establish community ways, including creating a network to link different activities in tourist sites.

             Regarding the management of experiential activities in tourist sites, it draws visitors to the Ban Thung Man Neua community, for instance, by creating tourist route maps within the community, creating tourist meeting places and managing tour trams in tourist sites, managing homestay accommodation standards and providing local traditional food services, managing experiential activity sites within the community, and tour guide expertise. Significantly, it also handles the administration of the safety of tourists' lives and property. It also creates an income structure and distributes rewards. Importantly, the visitors have acknowledged and concurred that experiential activities can foster creativity and awareness that merit being kept and passed down to future generations.

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How to Cite
Suwannaraj, S. ., Sattarattanakhachon, K. . . . ., Artitkawin, A. ., & junsantor, P. . (2023). Experiential Tourism Management of Conservation and Lifestyle Inheritance: Ban Thung Man Neua Community, Ban Pao Subdistrict, Mueang District, Lampang Province. Dusit Thani College Journal, 17(1), 32–47. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/267014
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