Published: 28-04-2023

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Research Article

Development of Gluten-Free Cookies Products from Coconut Flour Mixed with Banana Flour

Porrada Luangon, Nomjit Suteebut

1-16

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Development of Semi-Instant Flour Mixes Product for Steamed Cassava Cake

Wanlapa Potasin, Achiraya Rongthong, Charisa Lapchuti

17-31

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Experiential Tourism Management of Conservation and Lifestyle Inheritance: Ban Thung Man Neua Community, Ban Pao Subdistrict, Mueang District, Lampang Province

Sonthiya Suwannaraj, Ketsanee Sattarattanakhachon, Anurak Artitkawin, Piraprob junsantor

32-47

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Factors Influencing Cultural Region Branding for Three Southern Border Provinces: (Pattani – Yala – Narathiwat)

Chanokmont Ruksakiati, Yodkwan Sawatdee

48-59

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Uncovering Elements of Hotel Thainess: Case study from Five-Star hotel

Jirasuta Vejjajiva , Teejuta Dhupagupta, Thanakorn Khetsamutr, Supaporn Prasongthan

60-77

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The Influence of Causal Factors of Behavior of Demonstration School Students in Bangkok

Praiporn Saengchan, Jetsalid Angsukanjanakul

78-91

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The Influence of Learning Organization and Employee’s Generation towards the Engagement of Employee of Higher Education Institutions in the Hospitality Industry of Dusit Thani College Bangkok

Nantawat Pornleartkochakorn, Nitinai Rungjindarat, Wacharakorn Mayuree

92-108

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Analysis of Principal Component and Clustering of Marketing Mix Factors on the Decision to Study at Sarasas Technological College

Thanakorn Pongphoo, Siriwan Rattanarasi, Krisada Khruachalee

109-123

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The Influence of Causal Factors of Coffee Shop Business Success

Somsak Rungrojudomphol, Ananta Rusmee

124-139

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Marketing Mix Factors (7Ps) that Affect Decision Making on The Corporate Business Trips to Choose Budget Hotel in Bangkok

Cherem Ratchatawilairat, Wilasinee Yonwikai

140-156

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Effectiveness of Facebook Advertising for a New Brand of Food Supplement for Plant: A Case Study of Chitonical

Jiratchaya Olarn , Montira Tadaamnuaychai

157-173

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Factors Affecting Healthy Food Consumption Behavior of Working-age People in Bangkok

Sarat Thongngam, Chantana Papattha

174-188

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Perceptions of Health and Intention to Avail Cremation Services Within Urban and Rural Communities: A Comparative Case Study of Bangkok and Chachoengsao Provinces

Tananchporn Moonchanabaht, Wisuwat Wannamakok

189-205

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Academic Article

Organizing Events to Enhance the Destination Image

Phattamon Polrong, Kittipong Krootsong , Jitsupa Maungman , Satayu Romyen , Kaedsiri Jaroenwisan

206-219

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Household Accounting Guidelines to Address Financial Planning and Debt Management during the COVID-19 Pandemic

Saranya Sritongmas , Watit Intuluck

220-235

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