Marketing Mix Factors (7Ps) that Affect Decision Making on The Corporate Business Trips to Choose Budget Hotel in Bangkok
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Abstract
This research aims to study Marketing mix factors (7Ps) that influence the decision to use budget hotel service in Bangkok for corporate business travel, consisting of product, price, place, promotion, people, physical evidence and process. This research is a quantitative research, which is a random sample of 400 companies of businesses that have business trips, namely food processing business, real estate business, professional service business in the field of business personal service, transportation business, agribusiness, trade and transportation, construction business, rubber and plastic, manufacturing business and communication service business.
The research results revealed that marketing mix factor (7Ps) was the most influential price factor (Beta = 0.327), followed by the process factor (Beta = 0.293) and promotion factor (Beta = 0.272) influencing decision making use of services for corporate business travel at a significance at 0.01 for product, place, people, physical evidence aspects had no influence on the decision to use travel services for the business of the organization at the significance at 0.05
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