Effectiveness of Facebook Advertising for a New Brand of Food Supplement for Plant: A Case Study of Chitonical

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Jiratchaya Olarn
Montira Tadaamnuaychai


 The purpose of this research was to study the effectiveness of Facebook advertising in terms of reach, brand recognition, and customer engagement.

          Data from advertising campaigns on the Facebook Page Chitonical was studied and analyzed over a four-month period (November 1, 2021 – February 28, 2022). Obtaining information by publishing six campaign advertisements on the Facebook page and collecting data using Facebook Ads Manager. 

The findings revealed that advertising on Facebook to increase brand recognition and engagement is the most effective way to rapidly increase the number of Facebook Page likes and followers after campaigns are launched. When all six content campaigns are considered, different content formats appear to produce different results in terms of perception and participation. Customers must understand media formats in order to create compelling content that generates brand recognition and engages people with the brand, whether the material is created using images or videos, as well as intriguing and engaging commentary. This section should be developed to create content for the upcoming advertising campaign.

          This study helped entrepreneurs and people who sell online products understand how to choose the best way to advertise on Facebook for successful implementation of the best online marketing communication strategy to sell niche products to consumers who are interested in plant-supplement products, as well as how to properly develop their business in the future.

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How to Cite
Olarn , J. ., & Tadaamnuaychai, M. . (2023). Effectiveness of Facebook Advertising for a New Brand of Food Supplement for Plant: A Case Study of Chitonical . Dusit Thani College Journal, 17(1), 157–173. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/267448
Research Article


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