Guidelines for Promoting Muslim Restaurants in Requesting Halal Certification of Restaurants in Bangkok

Abstract

The objectives of this research are 1) to study the factors that prevent Muslim restaurants from not having Halal logo, 2) To create a guideline to promote the obtaining of the Halal logo of Muslim restaurants. The key informants were 20 Muslim restaurant entrepreneurs and 5 working staff in the Central Islamic Council of Thailand. The research tools were interview forms, Analytic Induction was used for data analysis. The results of the research revealed that the factors that prevented Muslim restaurants from having Halal logos were knowledge about requesting Halal logos. mismatched communication service quality fees are too high Not paying attention to requesting Halal symbols Difficult steps, etc.Guidelines for development include: establishments should follow up on delayed documents. Buy ingredients that have a Halal mark. recruiting qualified employees according to the specified criteria environment should be studied Improve locations, locations, target groups Sources of raw materials, employees, working capital And there are controls to make the raw material procurement process production process And the service is correct according to the provisions of Islam. and requirements for Halal food standards There is a systematic structure and requirements of the store.and the public sector should improve public relations and communication, requesting procedures for the establishment of responsible agencies that provide up-to-date information and are easy to verify recruiting skilled personnel knowledge of science and halal formulate laws to support Integrate different departments to work in the same direction. and reduce certification costs