The Development Guidelines of Spiritual Tourism Components Impacting Behaviors and Satisfaction Among Thai Tourists in Chacheongsao Province
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Abstract
The purpose of the research to study ways to develop the potential of spiritual tourist attractions that affects behavior and perception of tourist attraction elements in Chachoengsao Province The objectives are 1) to study the potential of spiritual tourist attractions in Chachoengsao Province 2) to study the behavior of Thai tourists towards spiritual tourist attractions in Chachoengsao Province 3) to study Thai tourists' perceptions of tourist attraction elements of spiritual tourist attractions in Chachoengsao Province 4) To study guidelines for developing spiritual tourist attractions in Chachoengsao Province. Use a mixed research method by quantitative research method, 400 sets of questionnaires to study the perception of the image of the elements of spiritual tourist attractions from tourists who visited the tourist attractions. The results were analyzed with statistics of mean, percentage, variance, T-test, F-test (One Way ANOVA) and Chi-square statistics. Qualitative research method uses in-depth interviews to collect data from key informants. Data were analyzed using content analysis. The results of the study found that overall potential of spiritual tourism destinations in Chachoengsao Province is at a good level. Elements of value and attractiveness and tourism activities within tourist attractions are at an excellent level. Access to tourist attractions is at a good level. The service aspect of the tourist attractions and facilities is at a moderate level and the accommodation aspect is at a low level. Tourism behavior has the objective of traveling to spiritual tourist attractions to pay homage and ask for blessings according to beliefs. Most arrived by private vehicle with their families. None of the travelers required special physical assistance and had not previously traveled to the spiritual destination. Most of the activities that tourists come to spiritual tourist attractions include paying homage to Buddha and general sacred things within the area. Normally there will be spending around 101-300 baht within the area. Knowing about tourist attractions through the recommendations of relatives and friends and have a desire to return to spiritual tourist attractions again after this time. Overall perception of the image of elements of spiritual tourist attractions in Chachoengsao Province is high. When considering each component, it was found that respondents perceived the image of attractiveness and activities the most. Ancillary Services, amenities, and accessibility are high level. As for the topic of accommodation has a moderate level of awareness. Relationship between demographic factors and travel behavior It was found that only travelling methods was not related to demographic factors.
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