Guidelines for the Integrated Cooperation between The Royal Sea Farm Project and Dusit Thani College

Abstract

The objectives of this research were 1) to study problems in the integrated cooperation between The Royal Sea Farm Project and Dusit Thani College 2) to study guidelines in the integration of cooperation between both organizations. This was qualitative research. By in-depth interviewing, the key informants were the staff of both organizations which were the stakeholders who are both policy makers and policy implementers, including people in the community who participated in the training.

The results of the study showed that the problems of staff, product, cooperation and budget, as well as the guidelines of scarcity, product development, collaboration, expertise, efficiency, achievement are significantly in connection with the concept of integrated collaboration based on 7S McKinsey concepts. Accordingly, this brings forth a new perspective, called McKinsey and PINS: Strategic, Structure, Style, System, Staff, Skills, Shared Values (7S) and Participation, Interest, Network, Support (PINS). The suggestions are to encourage collaboration across organizations as a means of increasing economic value to farm products, and to promote farm products through government organizations to earn more income and supports to province, together with local pride.  Stakeholders should enhance knowledge in branding management system and enrich cooperation among villagers to maintain local wisdom and identity in utilizing community resources, which will result in sustainable economic, social, and cultural creativity.