Factors Affecting Intention to Use Fitness Center of LGBTQ In Bangkok
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Abstract
The purposes of this research were to study (1) LGBTQ personal factors affecting intention to use fitness center In Bangkok. (2) The level of the Planned Behavioral of LGBTQ. (3) To know the level of planned behavioral of LGBTQ and intention to use fitness center in Bangkok.
The sample for research were 400 LGBTQ in Bangkok. The research tools were questionnaires. The data were analyzed by using descriptive statistics, frequency, percentage, mean, and standard deviation. The hypothesis was analyzed by using One-way ANOVA, and Multiple Regression Analysis.
The results of the research showed that (1) Differences in LGBTQ personal factors about Sex, Age, Registered Address, Level of education , Income have no different influences on the intention to use fitness center in Bangkok. (2) The differences in LGBTQ personal factors about Sex, Age, Registered Address, Level of education , Occupation , Income have no different in planned behavioral to use fitness center in Bangkok. (3) Conventional behaviors of LGBTQ People (LGBTQ) in Bangkok in Attitudes towards service use behavior and the ability to control behavior affects intention to use fitness center services relationship at level 0.01.
In conclusion the difference LGBTQ personal factors about Sex, Age, Registered Address, Level of education, Occupation, Income have not different influences on the intention and planned behavioral to use fitness center in Bangkok. Conventional behaviors of LGBTQ people (LGBTQ) in Bangkok in Attitudes towards service use behavior and the ability to control behavior affects intention to use fitness center services relationship.
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