Behavior of Using Hotel Services In The New Normal And Tourists' Satisfaction With The SHA PLUS System in 4-Star Hotels in Patong Subdistrict, Kathu District, Phuket Province
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Abstract
The research aims to study the behavior of four-star hoteliers, 2) the satisfaction of tourists with a four-star hotel SHAPLUS system, and 3) to study the factors of new normal hotel usage that affect their satisfaction with SHAPLUS system. In a four-star hotel in Pa Tong Subdistrict, Kathu District, Phuket Province, using a questionnaire to collect data from 400 tourists visiting Phuket and staying at a hotel in Mueang District. And use multiple regression analysis.
The study found that 1.) Tourists tend to use the new normal way of hotel services, such as staying for 2-3 nights a year, visiting hotels once a year. The selected location is close to tourist attractions, reservation with hotel website and safety factors. Most of them will return to their usual hotel service, with a high average of 3.89, with the first being to reduce socializing, keep distance, protect themselves by wearing masks, not hand handles and using alcohol gel every time they touch objects outside the house. 2.) Tourists are satisfied with the SHAPLUS system at a 4-star hotel in Pa Tong Subdistrict, Kathu District, Phuket Province. The average number of visitors is 4.64 The most satisfactory was the recognition of SHAPLUS as a health safety certification, followed by communication and public relations, such as providing advice on how to prevent and reduce the risk of viral coronavirus COVID-19. The SHAPLUS standard, as a certification of health safety, is followed by communication and public relations, such as providing knowledge and guidance on correct practices to prevent and reduce the risk of viral coronavirus 3.) Special interest groups with different gender, different nationalities, different monthly income, different occupations and education levels are recognized for the quality of hotel services in Mueang District Phuket. The concrete aspects of service are reliability or reliability. In terms of ensuring and understanding the needs of service providers, there is no difference. and 4.) The new normal hotel behavior, tighter financial planning, online booking information and zero-touch payment have affected tourists' satisfaction with the 4-star hotel SHAPLUS system at a record .05 level.
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