The Application of Buddhist Principles in Hospitality
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Abstract
Providing good service requires high quality and adherence to the principles of the service industry, such as the knowledge of service providers, friendly and polite service, quick and appropriate responses to customer needs, and helping customers resolve any issues that arise. Good service must focus on building good relationships and trust with customers before, during, and after the service. Adopting service concepts or principles can help elevate the service quality. This article proposes concepts and theories that can be applied to services to enhance its completeness, meeting the needs of customers. These principles are the Buddhist teachings that includ the Four Foundations for Accomplishment (Iddhipada 4) - Chanda (Aspiration), Viriya (Effort), Citta (Attention), and Vimamsa (Investigation), the Four Sublime States (Brahmavihara 4) - Metta (Loving-kindness), Karuna (Compassion), Mudita (Sympathetic Joy), and Upekkha (Equanimity), as well as the Four Principles of Social Harmony (Sangahavatthu 4) - Dana (Giving), Piyavaca (Pleasant Speech), Atthacariya (Beneficial Conduct), and Samanattata (Evenness). Integrating these principles into service work aims to enhance service quality and satisfaction for both customers and service providers.
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