Policy Proposals for Tourism Development in Rural-Urban Fringe on Western of Bangkok
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Abstract
This research article is a spatial study focused on the rural-urban fringe in western of Bangkok. The objectives are to 1) analyze tourism development policy data and assess the environment and potential of the area 2) create policy proposals for tourism development and 3) endorse policy proposals for tourism development. This study employs a mixed-methods approach, incorporating both qualitative and quantitative research. Data collection included document analysis, in-depth interviews with 25 selected stakeholders, surveys of 150 tourists, a SWOT analysis and TOWS matrix for area assessment, and Connoisseurship with 10 qualified participants.
The results found that: 1) the analysis of tourism development policies is divided into 9 key issues, (1) the development and improvement of tourist sites (2) the development of areas for presenting products and services (3) the development of spaces to accommodate recreational and sports activities (4) the creation and improvement of quality accommodation (5) the promotion of education and awareness in tourism (6) the use of new technologies to create experiences (7) the promotion of tourism marketing and public relations (8) the development of creative tourism potential and (9) the fostering of community participation in tourism development. The fieldwork indicates that the area's context is increasingly developing in an urban format and certain parts of the area are suitable for community-based tourism and creative tourism attractions. 2) The policy proposals for tourism development in rural-urban fringe on western of Bangkok include 7 strategies: (1) Infrastructure development (2) Culture and heritage conservation (3) Sustainable tourism (4) Community-base tourism engagement (5) Marketing and promotion; (6) Education and training and (7) Safety and security. And 3) The policy proposals have been verified by the experts.
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