Behavior and Marketing Mix Factors of Attending Football Matches of Thai League 3, Eastern Region
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Abstract
The purposes of this study were to 1) study the behaviors of watching the football matches of Thai League 3 and 2) study the levels of opinions concerning the marketing mix affecting the decision to watch the Thai Football League 3 in the Eastern region. 400 samples obtained by using the Yamane sample size, were football fans watching the Thai Football League 3 Eastern region. A set of questionnaires was used as a tool for data gathering by using convenient sampling. Statistics of frequency distribution, percentage, mean, and standard deviation were used for data analysis.
The results found that 1) the frequency of watching football matches of Thai League 3, Eastern region was approximately one-five times/season at 6:00 p.m. The reason was having favorite football players in the club while the reason for cheering was having a strong relationship with the club. Football fans preferred watching the matches alone, traveling by private car, and purchased the ticket for 80 Baht, and had received a reward from drawing the ticket; 2) the overall level of opinions concerning the marketing mix factors of attending football matches of Thai League 3, Eastern Region was at a high level
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