Tourism Resources Supporting Experiential Walking Tourism Activities in Old Town Area of Nakhon Si Thammarat Province
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Abstract
This article is part of research on experiential walking tourism in the old town of Nakhon Si Thammarat. The objectives were 1) to explore tourism resources in the area and 2) to propose development guidelines to support experiential walking tourism activities. Key informants consisted of 15 representatives from local communities, government agencies, the private sector, and academia.
The research tools included a tourism resource survey, interview guidelines, and tourism activity potential assessment form. Data were analyzed using content analysis and descriptive statistics (mean and standard deviation).
Findings revealed that the Old Town contains 18 tourism sites classified into historical-archaeological, cultural, and community-based attractions. Activities include temple visits, cultural experiences, local food workshops, traditional festivals, and traditional Thai massage (Chaloeisak style). The overall potential of tourism activities was high ( = 3.44), with the highest-rated aspect being the attractiveness of activities (
= 3.79), while the lowest-rated was the promotion of interactive and
co-creative activities ( = 3.04). The development guidelines include 1) organizing value-added activities that integrate historical, lifestyle, cultural, and traditional elements; 2) enhancing community participation through diverse learning activities and collaboration with creatives and influencers in designing routes and media; 3) presenting distinctive and unique cultural identities; 4) strengthening local capacities in interpretation, participation, and entrepreneurship; and 5) diversifying service options, such as introducing nighttime tram and songthaew routes, bicycles, e-scooters, rest areas, and extending market days and activity schedules to better suit tourist preferences.
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