Published: 28-04-2025

Research Article

Product Development of Butter Cake Supplemented with Baegu (Liang) Leaf Powder

Thatsanee Singhabunphong, Chayapat Kee-ariyo, Chaowalit Auppathak, Nomjit Suteebut

1-14

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Sensory Acceptance of Coconut Milk Soft Serve Ice Cream with Lod Chong and Nam Krasai Topping Among Consumers

Jirapirom Chaiya, Natchaya Seekam, Pichamon Sukda, Pakkaramai Wangsontilertkul, Nitinai Rungjindarat, Nalinee Phansaita

15-29

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Tourism Resources Supporting Experiential Walking Tourism Activities in Old Town Area of Nakhon Si Thammarat Province

Poonyawee Srirat, Wannawee Boonkoum

30 - 44

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Guidelines for the Development of a Sustainable Environmentally Friendly Tourism Management Process on Koh Mak, Trat Province

Sumeth Junsuthonpoj, Seri Wongmonta, Jusana Techakana, Nuttharin Pariwongkhuntorn

45 - 59

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Guidelines for Organizing Sporting Events to Promote Creative Tourism in Nakhon Si Thammarat Province

Sirinan Pantaruk, Wannawee Boonkoum

60 - 74

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From Ideology to Experiential Marketing: Antony Slowbar Coffee and Roaster - A Narrative of Coffee Shop Entrepreneurship in Cemetery

Sarat Thongngam, Apicha Chieovej, Thanawan Pattanasing, Laksana Boonchalerm, Phitak Siriwong

75 - 88

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Lifestyle Patterns and Marketing Factors Influencing the Intention to Use Café-Hopping Services Among Gen Y and Gen Z Consumers

Aucharaporn Amornsittinon, Wachiravit Homboonyong, Patranit Weerachaleepat, Pradchaya Boonlue, Wijitra Boonlae, Pornnapa Thanapotivirat

89 - 100

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An Analysis of Thai Tourists’ Expectations and Perceptions of Tourist Attractions in Laplae District, Uttaradit Province

Nonthawan Songserm, Nahatai Mookdeesuttawat

101 - 113

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Influence of Marketting Mix, Online Influencers, and Attitudes on Chinese Women, s Online Cosmetic Purchase Decisions in Liuzhou, Guangxi Province, China

Ye YuTing, Naphawan Netpradit

114 - 124

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Obstacles Faced by Small and Medium-Sized Muslim Restaurants in Obtaining Halal Certification: A Case Study of Andaman Triangle Provinces (Krabi, Phangnga and Phuket)

Wiraphong Panyathanakhun, Piyapak Bhumibhamorn

125 - 139

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The Influence of Risk Perception on Behavioral Intention of Chinese Tourists Visiting Nightlife Destinations in Thailand

Supaporn Wichaidit

140 - 154

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Strategies for Developing the Readiness Competencies of Part-time Students Faculty of Technical Education, Rajamangala University of Technology

Suwimol Jairtalawanich, Thamma Jairtalawanich, Sirichan Sathirakul Tachaphahapong

155 - 167

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Alternative UTAUT Model Influencing the Adoption of a Blockchain Traceability Platform in the Rubber Industry Supply Chain in Thailand

Jeeranan Wandee, Damrongpol Kamhangwong, Samatthachai Yamsa-ard

168 - 181

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Creative Community-Based Tourism Management Design: An Approach to Enhancing the Tourism Experience in the Kadeejeen Area, Thonburi District, Bangkok

Yaowaporn Lertkultanon, Maneewan Chatawanich, Somphob Chatawanich, Somsak Sinsuwanrak

182 - 196

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