Obstacles Faced by Small and Medium-Sized Muslim Restaurants in Obtaining Halal Certification: A Case Study of Andaman Triangle Provinces (Krabi, Phangnga and Phuket)
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Abstract
This research aims to identify the obstacles hindering the SME Muslim restaurants in the Andaman Triangle provinces from obtaining halal certification. The study employed a semi-structured, in-depth interview approach using purposive selection to gather data from thirty SME Muslim restaurant entrepreneurs in the Andaman Triangle provinces who had not previously obtained Halal certification. The interviews collected were then analyzed using content analysis.
As a result, the study findings reveal nine distinct groups of obstacles, namely: 1) lack of awareness among business owners, 2) lack of consumer awareness and demand, 3) lack of knowledge and understanding about certification procedures, 4) costly certification fees, 5) lack of government support, 6) complicated and stringent procedure of certification, 7) physical and financial capital limitation, 8) constraint of business operation costs, and 9) business survival uncertainty. The paper emphasizes the necessity of an integrated approach to addressing the obstacles faced by operators in the halal certification process. The comprehensive solution should collaboratively tackle the issues arising from businesses, consumers, and government bodies through three key strategies: financial support, regulatory simplification, and targeted education.
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