Creative Community-Based Tourism Management Design: An Approach to Enhancing the Tourism Experience in the Kadeejeen Area, Thonburi District, Bangkok
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Abstract
This study has three objectives: 1) to assess the factors that affect the tourism potential of the Kadeejeen area, 2) to design tourism activities that align with the culture and lifestyle of the community in the Kadeejeen area, and 3) to propose a tourism management approach that considers a balance between generating income and preserving the environment and culture in the Kadeejeen area, using the concept of sustainable tourism development and creating memorable experiences for tourists. This research is applied research, aimed at using the research findings to address problems and improve the current situation. Both quantitative and qualitative research methods were used, consisting of three steps: 1) Assessing the tourism potential of the Kadeejeen area based on five key factors (5As): Attractions, Accessibilities, Amenities, Activities, and Awareness. Data were collected from 19 research team members, and descriptive statistics such as percentages, means, and standard deviations were used to summarize and describe the data. 2) Designing a creative community tourism experience using innovation principles to enhance the value of activities for tourists, focusing on cultural learning through creative activities and the application of information technology to enrich the tourist experience. 3) Conducting
semi-structured interviews with community entrepreneurs to explore complex feelings or experiences and obtain in-depth data on community participation, including observing tourist participation behaviors. The data collected were analyzed using content analysis to understand and synthesize the information.
The research findings revealed that: 1) The Kadeejeen area has high potential to develop into a creative tourism destination, with strengths in attractions and activities, but improvements are needed in amenities. 2) A tourism trip titled "Spirit of Sino-Portuguese Culture" was designed, focusing on cultural learning through creative activities and the application of information technology to enhance the tourist experience. 3) A management model, "5Cs” was proposed to ensure the sustainability of creative community tourism, which includes Community Participation, Cultural Heritage Conservation, Creative Tourism Development, Carrying Capacity and Visitor Management, and Collaboration and Networking in tourism program development.
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