The Moderating Influence of Adaptive Performance on the Relationship Between Work Motivation, Perceived Organizational Justice, and Service Efficiency of Food Delivery Riders in Thailand

Main Article Content

Chutikorn Prungkiat
Piya Kaewbuadee
Napaporn Wongwichit
Pattariya Wahamongkhon

Abstract

This study aims to 1) examine the work behaviors of food delivery riders using applications in Thailand and 2) investigate the moderating influence of adaptive performance on the relationship between work motivation, perceived organizational justice, and service efficiency among food delivery riders in Thailand. This research employed a quantitative approach, using a questionnaire as the data collection tool from 384 food delivery riders using applications in Thailand. The sample was selected using stratified random sampling, with the sample size in each stratum proportionally allocated based on representative provinces from each region. Within each stratum, purposive and convenience sampling methods were applied to select the participants. The data were analyzed using descriptive statistics, including percentages, means, and standard deviations, as well as hypothesis testing using Pearson’s correlation coefficient and multiple regression analysis.


The findings revealed that 1) the majority of food delivery riders worked with the Grab food delivery service. The most frequently delivered food type was Thai food, with an average of 3-4 menu items per delivery. The peak delivery time was between 12:01 PM and 3:00 PM, with an average of 5-10 deliveries per day. The average income per delivery was 20-25 THB, and most riders received daily payment. The average monthly income from food delivery ranged from 10,000 to 20,000 THB. 2) Both work motivation and perceived organizational justice had a significant positive relationship with service efficiency at the 0.01 level. Furthermore, adaptive performance was found to moderate the relationship between work motivation and service efficiency in a positive direction, while it moderated the relationship between perceived organizational justice and service efficiency in a negative direction, with statistical significance at the 0.01 level.


 

Article Details

How to Cite
Prungkiat, C. ., Kaewbuadee, P. ., Wongwichit, N. ., & Wahamongkhon, P. . (2025). The Moderating Influence of Adaptive Performance on the Relationship Between Work Motivation, Perceived Organizational Justice, and Service Efficiency of Food Delivery Riders in Thailand. Dusit Thani College Journal, 19(2), 117–131. retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/280931
Section
Research Article

References

Bakker, A. B. and Demerouti, E. (2017). Job demands-resources theory: Taking stock and looking forward. Journal of Occupational Health Psychology, 22(3), 273–285. http://dx.doi.org/10.1037/ocp0000056.

Bangkok Biz News. (2024). Food delivery business: Facing the real picture! Only a few major players remain, competing for growth. Retrieved from https://www.bangkokbiznews.com/ business/business/1157400?utm_source=chatgpt.com

Colquitt, J. A., Conlon, D. E., Wesson, M. J., Porter, C. O. L. H., and Ng, K. Y. (2001). Justice at the millennium: A meta-analytic review of 25 years of organizational justice research. Journal of Applied Psychology, 86(3): 425–445. https://doi.org/10.1037/0021-9010.86.3.425

Deci, E. L., and Ryan, R. M. (2000). The "What" and "Why" of goal pursuits: Human needs and the self-determination of behavior. Psychological Inquiry, 11(4): 227–268. https://doi.org/10.1207/S15327 965PLI1104_01

Frey, C. B., and Osborne, M. A. (2017). The future of employment: How susceptible are jobs to computerisation?. Technological Forecasting and Social Change, 114, 254–280. https://doi.org/10.1016 /j.techfore.2016.08.019

Greenberg, J. (1987). A taxonomy of organizational justice theories. Academy of Management Review, 12(1): 9–22. https://doi.org/10.5465/amr.1987.4306437

Griffin, M. A., Parker, S. K., and Mason, C. M. (2010). Leader vision and the development of adaptive and proactive performance: A longitudinal study. Journal of Applied Psychology, 95(1): 174–182. https://doi.org/10.1037/a0017263

Hair, J. F., Black, W. C., Babin, B. J., and Anderson, R. E. (2010). Multivariate Data Analysis. 7th ed. Upper Saddle River, NJ : Pearson Prentice Hall.

Krejcie, R. V., and Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3): 607–610. https://doi.org/10.1177/00131644700300030

Parasuraman, A., Zeithaml, V. A., and Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1): 12–40.

Pulakos, E. D., Arad, S., Donovan, M. A., and Plamondon, K. E. (2000). Adaptability in the workplace: Development of a taxonomy of adaptive performance. Journal of Applied Psychology, 85(4): 612–624. https://doi.org/10.1037/0021-9010.85.4.612

Rabiul, M. K., Sigala, M., and Karim, R. A. (2025). Commitment to quality service in hospitality: role of human resources practices, turnover intention, organizational engagement, and adaptability. European Journal of Management and Business Economics. Vol. ahead-of-print No. ahead-of-print. https://doi.org/ 10.1108/EJMBE-09-2023-0288

Rovinelli, R. J., and Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2(2): 49–60.

Ryan, R. M., and Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1): 68–78. https://doi.org/10.1037/0003-066X.55.1.68

Xanthopoulou, D., Bakker, A. B., Demerouti, E., and Schaufeli, W. B. (2009). Work engagement and financial returns: A diary study on the role of job and personal resources. Journal of Occupational and Organizational Psychology, 82(1): 183–200. https://doi.org/10.1348/096317908X285633