Published: 26-08-2025

Research Article

Effect of Wolffia (Wolffia globosa) Supplementation on Protein, Dietary Fiber, and Antioxidant Content in Thai Desserts

Khwanruethai Soontorntammarath, Supattra Supsinolan, Nuttakit Hemthanon, Theeraporn Patiwetwitoon , Chananrak Suwannawat

1-15

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Development of Butter Cookies Supplemented with Seablite (Suaeda maritima) Powder

Chawinroj Thammakitphokhin, Chayapat Kee-ariyo, Tugsina Kruehong, Nomjit Suteebut

16-28

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Development of Vegetarian Thai Cuisine Standard Recipes to Promote the Dissemination of Thai Cuisine Standards for Non-Meat Consumers

Nutthawut Promchan, Chanika Sriwannawit, Phatchara Phiriyaphorn, Nikorn Suwannachot, Satit Muangsomboon, Kanittha Niyomwong, Akkapol Boonchauycho, Pimchanok Runghairun, Siripong Rugmai, Wacharakorn Mayuree, Korawit Sakkaekaew

29 - 43

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The Survey of Consumer Behavior and Demand for Product Concept Development of Instant Beverage Powder Containing Rice as an Ingredient

Korawit Sakkaekaew, Pornpachen Chuchird, Paponpat Pattarathitiwat, Teerapap Panklai, Krittin Chumkaew, Apidech Pongprajak

44 - 57

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The Interaction Effects of Green Hotel Practice and Incentives on Hotel Revisit Intentions

Darawan Salaimanee, Natthakan Na Phairee, Nipaporn Sangsawang, Chayinthorn Tadadusita , Ekkachai Ackaradejruangsri

58 - 72

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The Analysis of Tourism Factors Influencing Decision-Making in Choosing Chao Phraya River Cruises

Thitiwat Sungkaew , Komsit Kieanwatana

73 - 87

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Confirmatory Factor Analysis of Environmentally Friendly Homestay Management in Thailand

Saranyaa Niemchai

88 -102

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Enhancing Market Positioning of Event Venues: An Analysis of Factors and Strategies for Sustainable Competitive Advantage

Ratsamee Ajchariyapaisankul, Atchariyaporn Tungpitijira, Nithikittikarn Hemsuwan

103 - 116

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The Moderating Influence of Adaptive Performance on the Relationship Between Work Motivation, Perceived Organizational Justice, and Service Efficiency of Food Delivery Riders in Thailand

Chutikorn Prungkiat, Piya Kaewbuadee, Napaporn Wongwichit, Pattariya Wahamongkhon

117 - 131

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Service Marketing Mix, Electronic Word-of-Mouth Communication, and Image of Dim Sum Restaurants Affecting Tourists’ Decision to Use Dim Sum Restaurants in Hat Yai District, Songkhla Province

Naphat Eiampaiboonphan, Naphawan Netpradit

132 - 144

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Academic Article

Managing Pet-Friendly Tourism Experience through The Service-Dominant Logic Perspective: Case Study of Service Design in Thai Hotels

Somphob Chatawanich, Maneewan Chatawanich , Krissana Srithongna

145 - 155

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Perception, Brand Image, and Expectations Toward Pawnshop Brands Across Thai Generations: A Case Study of Easy Money

Watit Intuluck, Chakrit Srisakun

156 - 166

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Tourist Gaze and Staged Authenticity in the Context of Creative Conservation: A Case Study of YEN.CNX Café, Chiang Mai

Maneewan Chatawanich, Somphob Chatawanich, Boonphet Puengyoi

167 - 177

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