Confirmatory Factor Analysis of Environmentally Friendly Homestay Management in Thailand
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Abstract
This research aims to analyze confirmatory factors and propose development guidelines for environmentally friendly accommodation management within the homestay sector in Thailand. Employing a mixed-methods research approach, the quantitative component utilized a structured questionnaire to collect data from 480 individuals who had previously used environmentally friendly model homestays. The data were analyzed using Confirmatory Factor Analysis (CFA). In the qualitative phase, findings from the quantitative analysis were used to inform the framework for focus group discussions. Key informants included representatives from government agencies, the private sector, business operators, academics, and customers who had experience with eco-friendly homestays, totaling 23 participants. Content analysis was employed to interpret the qualitative data.
The results of the study revealed the following: The components for developing eco-friendly accommodation management in the homestay sector in Thailand consist of eight key dimensions: 1) Waste Management 2) Energy Management 3) Water Management 4) Eco-friendly Team and Policy Management 5) Activity and Nature Tourism 6) List of Purchasing and Procurement Management) 7) Transportation 8) Home and Nearby Area. The goodness-of-fit test of the model with empirical data indicated that all components were well-aligned, as validated by the focus group discussions. For development guidelines, the researcher proposed the "WE WEALTH STANDARD" as a model representing environmental abundance and prosperity, serving as a framework for the development of eco-friendly homestays. This model provides a strategic guideline for homestay operators to adopt and implement within the homestay accommodation sector in Thailand, aiming to achieve sustainable eco-friendly homestay practices.
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