A Study on motivational factors of travellers to revisit Kuakata Sea Beach, Patuakhali, Bagladesh

บทคัดย่อ

        The research examines the motivational factors of the travellers to revisit Kuakata sea beach, Patuakhali, Bangladesh from the visitors Socio-demographic and personal sensitivity, observation, perception and awareness. The objectives of the study were: 1. To explore push and pull factors among tourists visiting Kuakata, 2. To examine the relationship between motivational factors and decision-making of revisit intention and 3. To examine the relationship between motivational factors and decision-making of likelihood of recommendation. The primary data have been collected through a stipulated questionnaire with participation of 405 respondents from the destination Kuakata sea beach, Patuakhali, Bangladesh.

        The observed result of this study has made significant influence to decision making process of post purchase including return intention and likelihood to recommend. The proposed model of the research framework positively predicted and explained tourist’s post purchase intention towards Kuakata destination. The statistical results showed that both push and pull factors directly affect return intention and likelihood to recommend. The findings have supported to agree that travel motivation, including internal or psychological motives (Push factors) and external motives of the destination attributes (Pull factors) positively affected their return intention to this place in the future. In this study six push factors such as relaxation, knowledge, escape, relationship, self respect and novelty were found those who are extremely influential for the tourist to revisit intention, in the other hand same numbers of pull factors have extreme influence to travelers revisit intention, such as culture and history, service quality, sightseeing, safety, accommodation and natural attractions.