Behavioral Assessment from Kirkpatrick Evaluation Concept The Case of Digital Leader Training Project

Abstract

The objectives of this study were 1) to evaluate the effectiveness of training “Excellence in Leadership Skills for the Digital Age” project on the behavioral level in respect to how knowledge was applied after the training, and 2) to study factors that affect participants’ application of knowledge after the training. A case study employing in-depth interviews was chosen as the research strategy. The sample of this study consisted of participants of the “Excellence in Leadership Skills for the Digital Age” training project, co-worker of participants, supervisors of participants. All three groups of key informants have the same direction of opinion. Participants changed their behavior after the training and they can apply the gained knowledge in real life. Participants are better at planning their work, are more creative and can prioritize the order of operations. They can adjust and improve their process of operation by applying technology to aid in communication and presentation. In addition, they gained leadership skills. They are more self-confidence, more assertive, more tolerant and they can assign the right job in their person. In terms of factors that affect to activeness of training, there are four factors which affect to participants ability to apply knowledge from training to work. All informants agree that 1) factors of organizational policy, structure and culture, 2) factors of the board of directors and managers, 3) factor of the trainer, and 4) factor of participants all affect to their ability to apply the gained knowledge to to their work directly.