Thai Durian Supply Chain Characteristics, Performance Indicators, and Analytic Hierarchy Process

Main Article Content

Asdawut Siriprasertchok
Aweewan Panyagometh

Abstract

        In managing agri-food supply chains, performance measurement is one of the strategic issues of a firm to achieve business success since it helps in determining courses of action through evaluation of earlier practices and benchmarking, addressing performance gaps, as well as redesigning a firm strategy and management system. In spite of its business vitality, little attention has been paid to this area of study. As Thailand is the top durian exporter in the global market, this paper aims to explore the characteristics of the Thai durian supply chain and identify the key performance indicators (PIs) of the chain. To fulfill such aims, focused interviews and face-to-face surveys were adopted to draw out the information embedded in the proficiencies of twenty-one durian specialists recruited by adopting purposive sampling. Constant comparison method was used in analyzing the data in relation to supply chain characteristics and Analytic Hierarchy Process (AHP) analysis was done on the predefined list of performance indicators derived from the conceptual framework of agri-food supply chain performance indicators to determine the weight of importance of each indicator. It is found that the chain characteristics have changed from the previous study. Moreover, online trade and agro-tourism have emerged, horizontal and backward integration are revealed with the withdrawal of district collectors and collectors from other provinces in the industry. Regarding the PIs, only eight of eighteen indicators are found to be critically meaningful to the case of the Thai durian supply chain. However, further experimental and quantitative research is suggested for empirical validation and to resolve any idiosyncrasy in the research.

Downloads

Download data is not yet available.

Article Details

How to Cite
Siriprasertchok, A., & Panyagometh, A. (2020). Thai Durian Supply Chain Characteristics, Performance Indicators, and Analytic Hierarchy Process . Burapha Journal of Business Management Burapha University, 9(2), 117–141. Retrieved from https://so01.tci-thaijo.org/index.php/BJBM/article/view/241928
Section
Research Articles

References

Aramyan, L., Hoste, R., & Broek, W. v. d. (2015). Strategic Decision Making in Designing Sustainable Pork Supply Chains. Retrieved March 30, 2020, from https://www.researchgate.net/ publication/281620820_Strategic_Decision_Making_in_Designing_Sustainable_Pork_Supply_Chains.

Aramyan, L., Ondersteijn, C., Kooten, O. V., & Lansink, A. O. (2006). Performance Indicators in Agri-food Production Chains. Quantifying the Agri-Food Supply Chain, 15,49-66.

Aziz, N. A. A., & Jalil, A. M. M. (2019). Bioactive Compounds, Nutritional Value, and Potential Health Benefits of Indigenous Durian (Durio Zibethinus Murr.): A Review. Foods, 8(3).1-18.

Balaji, M., Madhumathi, P., Karuppusami, G., & Sindhuja, D. (2012). AHP Based Agile Supply Chains. International Journal of Engineering and Innovative Technology. 1(2). 16-20.

Bank of Thailand. (2019). Thai Durian Dead or Alive?. Retrieved April 7, 2020, from https://www.prachachat.net /finance/news-373467.

Berkowitz, S. (1997). Analyzing Qualitative Data. User-Friendly Handbook for Mixed Method Evaluations. Virginia: Directorate for Education and Human Resources.

Bijman, J. (2002). Essays on Agricultural Cooperatives, Governance Structure in Fruit and Vegetable Chains. ERIM Ph.D. Series Research in Management, Erasmus University, Rotterdam.

Bijman, J., Omta, S. W. F., Trienekens, J. H., Wijnands, J. H. M., & Wubben, E. M. F. (2006). International agri-food chains and networks: management and organization. Wageningen: Wageningen Academic Publishers.

Caplice, C., & Sheffi, Y. (1994). A Review and Evaluation of Logistics Metrics. International Journal of Logistics Management, 5(2), 11 - 28.

Chen K.Z., Chen Y., & Shi M. (2003), Globalization, Pesticide Regulation, and Supply Chain Development: A Case of Chinese Vegetable Export to Japan, Invited Paper presented at the FAO Scientific Workshop "Globalization, urbanization and the food systems of developing countries: Assessing the impacts on poverty, food and nutrition security," 8-10 October 2003, FAO Headquarters Rome, Italy.

Cheng, J. H., & Tang, C. (2009). An Application of Fuzzy Delphi and Fuzzy AHP for Multi-criteria Evaluation on Bicycle Industry Supply Chains. WSEAS Transaction on Systems and Control, 4(1). 21-34.

Chopra, S., & Meindl, P. (2007). Supply Chain Management: Strategy, planning and operations. New Jersey: Pearson Prentice Hall.

Christopher, M. (1998). Logistics and supply chain management. London: Pitman Publishing.

Christopher, M. (2005). Logistics and Supply Chain Management: Creating value-adding networks. (3rd ed.). Great Britain: Prentice Hall.

Davis, F. D. (1986). A Technology Acceptance Model for Empirical Testing New End-User Information System: Theory and Results. Thesis of the Degree of Ph.D. in Management, Massachusetts Institute of Technology, Sloan School of Management.

Dye, J. F., Schatz, I. M., Rosenberg, B. A., & Coleman, S. T. (2000). Constant Comparison Method: A Kaleidoscope of Data. Retrieved March 30, 2020, from http://www.nova.edu/ssss/QR/ QR4-1/dye.html.

Global Trade Atlas. (2018). Export Volume for Thai Fruit 2014 - 2016. Retrieved March 5, 2018 from https://www.gtis.com/gta/.

Global Trade Atlas. (2020). Average Market Share of Global Durian Market 2017-2019. Retrieved April 7, 2020. from https://www.gtis.com/gta/.

Gunasekaran, A., Patel, C., & McGaughey, R. E. (2004). A framework for supply chain performance measurement. International Journal Production Economics, 87(3), 333-347.

Huang, L., Yu, P., Luo, Q., & Zou, C. (2012). E-Tourism Supply Chain Evaluation based on AHP and FCE Method. Journal of Theoretical and Applied Information Technology, 45(2),702-709.

Humphrey, J., & Memedovic, O. (2006). Global Value Chains in the Agri-food Sector. Vienna: United Nations Industrial Development Organization.

Jealviriyapan, P., Kuayjareanpanich, R., & Koywiwattrakul, S. (2001). Fruit Marketing System in Thailand. Retrieved July 18, 2017, from http://www.mcc.cmu.ac.th/agbus/isam/paper /20Thai_pat.PDF.

Kataike, J., Aramyan, L. H., Schmidt, O., Molnár, A., & Gellynck, X. (2019). Measuring Chain Performance beyond Supplier–Buyer Relationships in Agrifood Chains. Supply Chain Management, 24(4), 484-497.

Kothari, C. R. (2008). Research Methodology - Methods and Techniques. New Delhi: New Age International Publisher.

Lunning, P. A., Marcelis, W. J., & Jongen, E. M. F. (2002). Food quality mangement: a techno-managerial approach. Wageningen: Wageningen Academic Publishers.

Mangan, J., Lalwani, C., & Butcher, T. (2008). Global Logistics and Supply Chain Management. United Kingdom: Wiley.

Mapes, J., New, C., & Szwejczewski, M. (1997). Performance trade-offs in manufacturing plants. International Journalof Operations & Production Management, 17(10), 1020-1033.

Merkin, B. G. (1979). Group Choice. New Yok: John Wiley & Sons.

MK Durian Harvests Sdn. Bhd. (2018). Global Durian Report. Retrieved November 13, 2018, from http://www.plantationsinternational.com/docs/durian-market.pdf

Neely, A. (2007). Business Performance Measurement: unifying theory and integrating practice. (2nd ed.). Cambridge: Cambridge University Press.

Neely, A., Gregory, M., & Platts, K. (2005). Performance measurement system design a literature review and research agenda. International Journal of Operations & Production Management, 25(12), 1228 - 1263.

Office of Agricultural Economics. (2016). Information of Agricultural Economics by Commodities 2016. Retrieved August 30, 2017, from http://www.oae.go.th/assets/portals/1/files/ebook/ commodity59.pdf.

Pisarnwanich, U. (2019, 13 June 2019). 5-Year Foresight of Thai Durian. Thansettakij. Retrieved March 30, 2020, from https://www.thansettakij.com/content/403136

Prachachatdhurakij. (2019, 10 February 2019). China keeps an eye on "Thai Durian" inspection with a strict manner. Prachachatdhurakij. Retrieved March 31, 2020, from https:// www.prachachat.net/economy/news-288639.

Rabbani, S. J. R., & Rabbani, S. R. (1996). Decisions in Transportation with the Analytic Hierarchy Process. Brazil: Federal University of Paraiba.

Ramanathan, R. (2001). A note on the use of the analytic hierarchy process for environmental impact assessment. Journal of Environmental Management, 63(1), 27 - 35.

Rangone, A. (1996). An Analytical Hierarchy Process Framework for Comparing the Overall Performance of Manufacturing Departments. International Journal of Operations and Production Management, 16(8), 104 - 119.

Reese, A. K. (2001). Metrics mentality. iSource Business, June, 67-70.

Roekel, J. V., Willems, S., & Boselie, D. M. (2002). Agri-Supply Chain Management: To Stimulate Cross-Border Trade in Developing Countries and Emerging Economics. Washington, D.C: World Bank.

Saaty, T. L. (1980). The Analytic Hierarchy Process. New York: McGraw Hill.

Saaty, T. L. (1986). Axiomatic Foundation of Analytic Hierarchy Process. Management Science, 37(2), 841-855.

Saaty, T. L. (1994). How to make a decision: the analytic hierarchy process. Interfaces, 24(6), 19 - 43.

Saaty, T. L. (2000). Fundamentals of Decision Making and Priority Theory with the Analytic Hierarchy Process. Pittsburgh: RWS Publications.

Sakka, O., & Botta-Genoulaz., V. (2009). A model of Factors Influencing the Supply Chain Performance. Proceedings of International Conference on Computers & Industrial Engineering, (913-918). France: University of Technology of Troyes.

Salo, A., & Hämäläinen, R. (1997). On the Measurement of Preferences in the Analytical Hierarchy Process. Journal of Multi-Criteria Decision Analysis, 6(6), 309 - 319.

Slack, N., Chambers, S., Harland, C., Harrison, A., & Johnston, R. (1995). Operations Management. London: Pitman Publishing.

Tang, C. (2006). Robust strategies for mitigating supply chain disruptions. International Journal of logistics: Research and Applications, 9(1), 33-45.

Tas, A. (2012). A Fuzzy AHP approach for selecting a global supplier in pharmaceutical industry. African Journal of Business Management, 6(14), 5073 - 5084.

The European Foundation for Quality Management. (2012). An overview of the EFQM Excellence Model. Brussel: EFQM.

Thurmond, V. A. (2001). The Point of Triangulation. journal of nursing scholarship, 33(3), 253-258.

Tsolakis, N., Keramydas, C., Toka, A., Aidonis, D., & Lakovou, E. (2012). Supply Chain Management for the Agri-food Sector: A Critical Taxonomy. Proceedings of 2nd Olympus International Conference on Supply Chains.(1-29) Katerini: Department of Logistics of Alexander Technological Educational Institute.

Vaidya, O. S., & Kumar, S. (2006). Analytic hierarchy process: An overview of applications. European Journal of Operational Research, 169(1), 1 - 29.

Van der Spiegel, M. (2004). Measuring effectiveness of food quality management. Wageningen: Ponsen & Looijen.

Van der Vorst, J. G. A. J. (2000). Effective food supply chains: generating, modelling and evaluating supply chain scenarios. Wageningen: Wageningen University & Research.

Van der Vorst, J. G. A. J. (2006). Performance measurement in agri-food supply-chain networks - An overview. Wageningen: Wageningen University & Research.

Vargas, L. G. (1990). An overview of the analytic hierarchy process and its applications. European Journal of Operational Research, 48(1990), 2 - 8.

Wanga, G., Huang, S. H., & Dismukes, J. P. (2004). Product-driven supply chain selection using integrated multi-criteria decision making methodology. International Journal of Production Economics, 91(2004), 1 - 15.

Waris, M., Panigrahi, S., Mengal, A., Soomro, M. I., Mirjat, N. H., Ullah, M., Khan, A. (2019). An Application of Analytic Hierarchy Process (AHP) for Sustainable Procurement of Construction Equipment: Multicriteria-Based Decision Framework for Malaysia. Mathematical Problems in Engineering, 2019, 1-20.

Wijnands, J. H. M., & Ondersteijn, C. J. M. (2006). Quantifying the agri-food supply chain: Overview and research directions. Wageningen: Wageningen University & Research.

Zahedi, F. (1986). The Analytic hierarchy process: A survey of methods and its applications. Interfaces, 16(4), 96 - 108.