Perceptions and collaboration between the entrepreneurs and tourists to a smoke-free Bangsaen beach campaign

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Montira Charnyapornpong
Narongchai Khunpluem
Wanlop Jaidee
Patchana Hengboriboonpong Jaidee


        This research aimed to assess the perception and cooperation of entrepreneurs and tourists on the Bang Saen Smoke Free Beach Project after the promulgation of the Smoking free Beach Act 2017. This cross-sectional survey study was consisted of 190 beach entrepreneurs and 453 tourists with the convenient random sampling technique. Participants were able to download the online questionnaire through scanning the QR code printed on the beach information about smoking-free policy board between March and September 2018. The comparison of perception and collaboration between the two groups used chi-square test.

        The research results were found that after the implementation of the smoke-free Bangsaen Beach campaign, more than 80.0% of entrepreneurs and tourists perceived this campaign. The entrepreneurs perceived the rights to health protection of non-smokers and the enforcement of smoking-free beaches law higher than the tourists (p<0.05). Most entrepreneurs received the health news from voice announcements (85.3%) and communication campaigns on the beach (83.7%). On the other hand, tourists were aware of the health news by the information board situated on the beach (68.0%) and the voice announcement (50.1%). For both entrepreneurs and tourists on the collaboration, we found that more than 75.0% knew about the smoking free area at Bangsaen beach and smoke in the designed area. The entrepreneurs’ collaboration in respecting smoking surveillance is significantly higher than tourists (p < 0.05). They suggested smokers to read the board (74.2%) and to give verbal warning (40.5%). 


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Charnyapornpong ม., Khunpluem ณ., Jaidee ว., & Hengboriboonpong Jaidee พ. (2020). Perceptions and collaboration between the entrepreneurs and tourists to a smoke-free Bangsaen beach campaign. Burapha Journal of Business Management Burapha University, 9(2), 52–65. Retrieved from
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