Perception of Tourism Impact to Support Tourism Development: The Case of Chakma Indigenous Community in Rangamati, Bangladesh
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บทคัดย่อ
The paper aimed to identify an indigenous community perception of tourism impacts to support tourism development and to study whether length of residence and distance from tourism zone moderates the perception. This study adopted the Social Exchange Theory (SET) as a theoretical basis. Data were collected from 375 Chakma indigenous community members residing in Rangamati, Bangladesh through a questionnaire survey. Questionnaires were designed following a non-forced approach to avoid biases and to obtain the actual perceptions. The data were analyzed by Structural Equation Modeling (SEM). Results suggested that only the economic impact had greater and significant effect on the community perception to support tourism development than the socio-cultural and environmental impact and only length of residence moderates the perception of economic impact. This study findings offer recommendations to the stakeholders to create additional economic opportunities for the host community as well as initiate crowd management program and behavioral awareness events for tourists to improve the indigenous community support for tourism development.
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บทความที่จะตีพิมพ์เพื่อเผยแพร่ในวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา จะต้องเป็นบทความที่ไม่เคยได้รับการตีพิมพ์เผยแพร่หรืออยู่ระหว่างการพิจารณาเพื่อตีพิมพ์เผยแพร่ในวารสารอื่น ๆ ทั้งนี้ หากพบว่ามีการละเมิดลิขสิทธิ์ ด้วยข้อคิดเห็นที่ปรากฏและแสดงในเนื้อหาบทความต่าง ๆ ให้ถือว่าเป็นความเห็นและความรับผิดชอบโดยตรงของผู้เขียนบทความนั้น ๆ มิใช่ความเห็นและความรับผิดชอบใด ๆ ของคณะบริหารธุรกิจ มหาวิทยาลัยบูรพา สำหรับในกรณีผู้ประสงค์จะนำข้อความในวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา ไปเผยแพร่ต้องได้รับอนุญาตจากกองบรรณาธิการวารสารการจัดการธุรกิจ มหาวิทยาลัยบูรพา ตามกฎหมายว่าด้วยลิขสิทธิ์
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