Strategies for Smart Mobility Development for Tourism in the Eastern Economic Corridor Area

Abstract

        This study aimed to analyze internal and external factors affecting the tourism development in term of strategies smart mobility and to propose sustainable smart mobility in the Eastern Economic Corridor (EEC). In depth interview and focus group to policy makers in national and local levels, tourism entrepreneurs, community leaders and villagers in the EEC area covering Rayong, Chonburi and Chachoengsao for 30 people each province. Data obtained was analyzed by using content analysis and main point summary. SWOT analysis and TOWS Matrix were used to propose smart mobility for tourism strategies. Internal factors used for the SWOT analysis include man, money, materials, management, information and technology and external factors involve PESTLE (politic, economic, social, technology, legal and environment. Balanced Scorecard was used as a concept to construct the strategies. There are five strategies for the smart mobility for tourism: to develop traffic route access to tourist attractions (effectiveness), to encourage local community to design smart mobility for tourism with participation (Stakeholder), to develop system and mechanism for managing smart mobility for tourism (Internal Management), to encourage use of local wisdom, knowledge, innovation and technology for developing smart mobility for tourism (Learning & Growth) and to improve local people competencies as well as networks for smart mobility for tourism (Learning & Growth)