Influence of Service Convenience Affecting Toward Satisfaction of U-Tapao International Airport Rayong Province
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Abstract
The objectives of this research were to: 1) study the level of service convenience of each dimension; and 2) study influence of service convenience to satisfaction with services provided by U-Tapao International Airport, Rayong Province. The sample size was calculated based on unknown population size. The reliability was determined at 95 percent. The questionnaire was used to gather data from the sample group of 400 cases. The statistics applied for data analysis included frequency, mean, standard deviation and multiple regression was employed for hypothesis test.
The results found that the majority of respondents were male; aged between 21-30 years; marital status was single; education was Bachelor’s degree; occupation was company employee; and monthly income was between 10,001 and 20,000 Baht Perception level of service convenience were in high level, ranking from the highest to the lowest were benefit convenience, followed by decision convenience, transaction convenience, access convenience, and post-benefit convenience, respectively. Besides, the overall level of satisfaction was high.
In the meantime, the hypothesis test results revealed that all access convenience, benefit convenience and post-benefit convenience had positive influence to satisfaction with statistical significance at level of .05.
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