A Model of Health Tourism Management for Senior Tourist in Phra Nakhon Si Ayutthaya Province (World Heritage City)
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Abstract
This research aims to explore the behaviors of elderly tourists who travel for health tourism, study health tourism patterns to accommodate elderly tourists, and propose guidelines for developing health tourism to support elderly tourists in Phra Nakhon Si Ayutthaya province. This research employs a mixed-method approach, combining quantitative and qualitative research. Data collection was conducted through questionnaires from 400 samples aged 50 and above, in-depth interviews with 13 key informants, and focus group discussions with 20 target group representatives.
The research findings indicate that the sample group receives travel information mostly through Facebook and acquaintances. Most travel during holidays with their families for relaxation. The key factors influencing their decision to travel include facilities, location, and convenient access to tourist attractions. The management of health tourism to accommodate elderly tourists should consider four factors: (1) tourism support factors, (2) factors enhancing Phra Nakhon Si Ayutthaya's identity, (3) cooperation management factors, and (4) elderly tourist factors. Policy recommendations for tourism management include: (1) reviewing the health tourism development plan, (2) setting health tourism for the elderly as a provincial agenda, (3) integrating cooperation among government, private sector, civil society, and local communities, (4) developing and improving facilities suitable for the elderly, (5) developing a tourism database for planning, and (6) promoting appropriate publicity for elderly tourists.
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