A Development of Augmented Reality (AR) Web Application enhancing Historical and Cultural Tourism
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Abstract
This research aims to apply augmented reality (AR) web application technology to develop and promote historical and cultural tourism at Chan Palace and the Sa Song Hong community, which are significant cultural heritage sites in Phitsanulok Province. Although the community holds valuable historical narratives and cultural significance, the current methods of presenting information remain traditional and may not effectively engage modern digital-era tourists.
AR technology was utilized to create 3D models of Chan Palace and the Sa Song Hong community, along with supplementary content such as historical narratives, images of ancient artifacts, and multimedia to enhance interactivity between users and heritage sites. Tourists can access this information via AR-enabled devices, such as smartphones, allowing for in-depth exploration and learning of historical content.
The development and pilot testing of the AR web application prototype with 60 tourists interested in using AR technology in Phitsanulok revealed that the application significantly improved users’ knowledge, historical understanding, and engagement. Moreover, the technology has the potential to enhance the tourism capacity of local communities, support income generation, and contribute to the preservation of local culture. This approach serves as a model for developing historical and cultural tourism in similar regions and aligns with Thailand’s sustainable development goals related to cultural heritage conservation and the advancement of smart tourism both nationally and internationally
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