A Study and Upgrading of Products by Local Wisdom in Mae Pao District, Phaya Mengrai District, Chiang Rai Province

Abstract

The objectives of this research were to study the local wisdom in basketry craft as well as upgrading the product from local wisdom in basketry craft Of Mae Pao Sub-district community, Phaya Mengrai District in Chiang Rai. Using a specific target audience selection method Study from an elderly group of knowledgeable scholars, Mae Pao Sub-district, Phaya Mengrai District Chiang Rai With the wisdom of handicrafts, 40 people used in-depth interviews, stage arrangements, as well as finding ways to raise the level of wicker wisdom products and analyze the qualitative data through content analysis. The results of the research revealed that 1) Most wicker ware handicrafts wisdom of the target groups have inherited the process from generation to generation, which were household appliances for household use, consisting of baskets, Fha Shee, Hai Nueng Khao, Khan Tok, Tum, Sai and Sae and the rest from the use of living; they were sold in the community market at an affordable price. 2) Upgrading products from local wisdom in wicker handicrafts Researchers and target groups in the community jointly analyzed ways to raise the level of handicraft products by implementing 3 aspects: 1) Product development, it was found that the manufactured products could not last for a long time, resulting in mold that did not meet the community product standard. And the use of time to bring the strands to dry in the sun for a long time, some days without sun, rain, strands, not dry and moldy, so they cannot be weaved. To address the problems and needs of the target audience The researcher therefore designed a prototype oven. To be used in baking strands and products to last for a long time. 2) Value added to handicraft products. Bring the coconut leaf products to loosen the lines Develop, add value, modify decorative materials Make the product beautiful and exquisite And packaging design with stories and usage methods from the price of 20 baht, adding value to the price of 150 baht 3) Marketing and product distribution It is a commercially available product. And there are people who are interested continuously by adding more distribution channels such as Facebook stores and able to order products online.