The community Products Identities Development in Community Enterprise Group housekeeper’s Nokkaypattana (Housewife, Miang Thong) Yamu Sub-district, Yaring District, Pattani Province

Abstract

This operational research aimed at exploring the situations of the administration and product development in a housewife group, and promoting cooperative development of the identity of the housewife group product in Yamu Sub-district, Yaring District, Pattani Province. The participants in this study were the housewife group leader and 7 members of the group. The data collection was conducted through an interview and a focus group. The analysis of the data was carried out through phrases of data collection. The results revealed that 1) the Baan Miang Thong Housewife group did not have a clear administrative plan. There was no reliable team-making ability. There were only a few members with long membership. There was a decrease in goods distribution channels due to the aging members who found it was difficult to expand the channels of goods distribution. The production quantity was quite low because of the limited channels of distribution. 2) The leader and the members of the group co-operatively sought the outstanding items of the community as the possible identity of the group and three items were identified: Yaring Palace, mangrove forest, and wild betel leaf. Three patterns of the identity of the housewife group product were designed to display all three important artifacts of the community. The members of the group selected one pattern to be used as the identity of the group product. The selected pattern portrays a dark green wild betel leaf, the golden gable of Yaring palace which is an outstanding place in the community, roots of the mangrove forest, and ready-to-eat savory leaf wraps which are the authentic product of the housewife group.