The Confirmatory Factors Analysis towards Library Services with a Customer-Focused Model for Rajabhat University Libraries
DOI:
https://doi.org/10.14456/psruhss.2021.39Keywords:
Customer-Focused library services, Academic library, Rajabhat UniversitiesAbstract
The objective of this research was to study the factors that support the library services with a customer-focused model for Rajabhat Universities. The samples were 1,607 students from 38 Rajabhat Universities by stratified sampling. The data were collected by using online questionnaire, and analyzed by using confirmatory factory analysis. The findings were found that: Factors supporting a customer-focused library service found that the variable among the students with the highest factor loading score was the customer relationship (ß =0.929), Likewise, the user needs found that the variable among the students with the highest factor loading score was the need of the library staff (ß =0.843). The behavior of users found that the variable among was the information resource and library service the highest factor loading score (ß =0.685).
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