Cluster Analysis of Environmental Responsibility Behavior among Thai Youths

Abstract

The objective of this research is to study environmental responsibility behavior when visiting natural areas among Thai youths. Using online data collection method from 485 Thai population aged between 19-25 years old. The result indicated that most of Thai youth had a full performance environmental responsibility behavior. By conducting K-means Cluster Analysis with K = 5, there could be segmented into five groups with the explicit differences of behaviors. 1) The very light green group was the least number, accounting for 0.20 percent of the sample. This group is a group that does not practice environmentally responsible behavior at all, indifferent to the environment, and have the lowest level of environmentally responsible behavior. 2) The light green group, accounting for 1.03 percent of the sample group. This group is a group that practices some environmentally responsible behavior. Some care about the environment and have a low level of environmental responsibility behavior. 3) The green group accounted for 12.17 percent of the sample group. This group is a group that practices environmentally responsible behavior infrequently, care about the environment infrequently, and have moderate environmentally responsible behavior. 4) The dark green group had the highest number, accounting for 61.03 percent of the sample group. This group often acts as an environmentally responsible behavior group. Always pay attention to the environment and have a high level of environmental responsibility behavior. 5) The very dark green group representing 25.57 percent of the sample group. This group is a group to practice responsible behavior on the environment on a regular basis. Always pay attention to the environment and have the highest level of environmentally responsible behavior.