The Study of Using Cultural Heritage as an E-commerce Product to Solve Poverty in Ethnic Areas of China: A Case Study of Gaibao Village, Guizhou Province


  • Ranya Kantakun School of Sinology, Mae Fah Luang University, Chiang Rai 57100
  • Nutdhavuth Meechaiyo School of Sinology, Mae Fah Luang University, Chiang Rai 57100



Cultural heritage, Technology, Poverty, China


This is qualitative research that aims to study the mechanisms and patterns for using the internet to disseminate cultural heritage through electronic commerce channels. This research also explores the opportunities and obstacles to solving poverty issues through the distribution of cultural products through e-commerce. This research employs documentary research combined with conceptual analysis, theory, and other factors relevant to our research. The authors also analyze the factors that affect the effects of policy implementation. Data collection was done through research articles, newspapers, and periodicals on education in China and overseas. Further data analysis was conducted before implementing descriptive analysis in the research report.

 The research results reveal that: 1) The use of the Internet to disseminate cultural heritage is made possible through the cooperation of three parties—the government, the private sector, and the community—under the concept of Public-Private-Voluntary-Initiative, or PPVI, which aims to build a database, develop human resources, and integrate culture with the creative economy to address poverty. 2) Obstacles to solving poverty in villages through electronic commerce channels include the lack of personnel with experience with e-commerce channels and underdeveloped infrastructure. A combination of cultural products and technology can help to create product distribution channels in rural areas and help to build a strong foundation for China's economy in order to eradicate poverty while also preserving cultural heritage.


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ตาราง 1 การวิเคราะห์สภาพแวดล้อมและศักยภาพ หมู่บ้านไก้เป่าชุน มณฑลกุ้ยโจว




How to Cite

Kantakun, R., & Meechaiyo, N. . (2024). The Study of Using Cultural Heritage as an E-commerce Product to Solve Poverty in Ethnic Areas of China: A Case Study of Gaibao Village, Guizhou Province. Humanities and Social Sciences Journal of Pibulsongkram Rajabhat University, 18(1), 216–228.



Research Article