A Causal Relationship Model of Digital Citizenship Behavior among Undergraduate Rajabhat University Students
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Abstract
This research aimed to study Rajabhat undergraduate students’ digital citizenship behavior concerning the causal relationship model. This was in the form of quantitative research. The sample contained 847 undergraduate students from Rajabhat universities. The research instrument was a questionnaire on factors affecting digital citizenship behavior with the reliability value between 0.87-0.97. Descriptive statistics were employed to study information of the samples. Inference statistics were used to analyze the causal relationship by analyzing the structural equation model. The research findings revealed that the causal relationship model of digital citizenship behavior was matched with the empirical data ( = 163.22, df = 137,
/df = 1.19, p = 0.063, RMSEA = 0.015, RMR = 0.014, GFI = 0.98, AGFI = 0.96, CFI = 1.00, and NFI = 0.98) as 71 percent of all variables could predict the digital citizenship behavior (R2 = 0.71). Factors which directly influenced digital citizenship behavior were performance expectancy (β = 0.41), effort expectancy (β = 0.25), behavior intention (β = 0.20), and facilitating conditions (β = 0.19). The findings were useful for educational institutions to determine ways for developing digital citizenship behavior of university students.
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