Published: 2024-07-31

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บทความวิจัย (Research Article)

Validation and Psychometric Properties of the Thai Version of Phubbing Scale in Adolescents

Yejin Kim, Wanchai Dhammasaccakarn, Kasetchai Laeheem, Idsaratt Rinthaisong

182-199

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A Structural Equation Modeling of The Relationship Between Micro Influencers, Customer Engagement, Brand Trust and Purchase Intention of Mechanical Keyboard in The Thai Market

Worapoj Sirichareechai, Pusita Sitthakunakul

200-231

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Business Models that Affecting Competitive Advantage Strategy of Small and Medium Enterprise of Restaurants in Nonthaburi Province

Bulanchai Smathanares, Karanpat Imprasert

232-249

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Management and Personal Financial Management Behavior of Gen Y Teenagers in the Central Region

Patamaporn Kumchuen

250-272

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Consumer Attitudes Toward Social Media Influencers Affecting Brand Image and Online Purchase Intentions

Shanyapat Amphansookko

273-294

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Factors Affecting on Consumers’ Product Purchase Intention through TikTok

ฺBamrungphong Phongphanich, Orachan Sirichote

295-320

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Peacebuilding Strategies for Multicultural Society in the Literature of Islamic Supplementary Lessons Named “Learning for Understanding”

Warid Charoenrad

321-344

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Community Participation in Community-Based Tourism Management at Pattani Bay

Darinna Khahong, Umaporn Muneenam, Noodchanath Kongchouy

345-363

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A Causal Relationship Model of Digital Citizenship Behavior among Undergraduate Rajabhat University Students

Pacharee Tiwsikhares, Saran Pimthong

364-387

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Factors Predicting COVID 19 Prevention Behavior among Recipients of COVID 19 Vaccines at King Narai Hospital, Lop Buri Province

Sirinan Tansodthee, Sarunya Benjakul, Mondha Kengganpanich

388-406

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