Aims and Scope
          Hatyai Academic Journal, Hatyai University, aims to publish research articles and academic articles by lecturers, university students, and scholars. The journal’s goal is to become a part of creating and supporting quality academic works.

          The scope of the accepted articles must be as follows:

               1) Business and Management (Management, Marketing, Accounting, Finance, and Tourism )
               2) Social Sciences (Education, Health (social science), and Communication)
               3) General Art and Humanities

Categories of Published Articles
          1) Research Article
          2) Academic Article

** The journal employed APA 6th referencing for articles published up to Vol. 24, No. 1 (่January - April, 2026).
** The journal has employed APA 7th referencing for articles published from Vol. 24, No. 2 (May - August, 2026) onward.

The Schedule of Publication
          The journal publishes three volumes per year:
                    No. 1: January – April
                    No. 2: May – August
                    No. 3: September – December
         The journal publishes 7–11 articles per issue in electronic format, ISSN (Online): 2651-1614, and has been produced since Vol. 16, No. 1 (2018)

Peer Review Policy
          All accepted articles must undergo a peer review process by three qualified reviewers from various institutions. The review is conducted under a double-blind system, in which the reviewers do not know the identity of the authors, and the authors do not know the identity of the reviewers.

Publication Fee (Thai/English Articles)

         - Member of Hatyai University is 3,500 THB (Internal authors and students of Hatyai University, provided that they are designated as the primary author.)
         - Non-member of Hatyai University is 4,000 THB (External authors, students, or graduate students of other institutions.)

Krungthai bank account: Rat Uthit Branch
Account Number: 961-0-13508-0
Account Name: Hatyai University
******Payment of the publication fee should be made only upon receiving formal notification from the journal.**********

                    Note:
                            - The publication fee is charged only once, after the manuscript has passed the initial quality assessment by the journal’s editorial team, and notification will be provided in writing exclusively through the ThaiJO system.
                            - If the quality assessment results indicate that the manuscript cannot be published, or if the author requests to withdraw the manuscript from the system after the publication fee has been paid, the Hatyai Academic Journal reserves the right not to refund the publication fee under any circumstances.

***Hatyai Academic Journal considers articles according to the quality standards of TCI which must be clear, detectable, and correct. It is forbidden from considering the relationships with the proposers or others involved. The journal treats all authors equally.***