Published: 2025-03-17

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Research Article

Working Capital Management, Firm Performance: A Case Study of Listed Firms on MAI

Bhannawat Wanganusorn, Sirikul Tulasombat, Ratchaneeya Bangmek, Thatphong Awirothananon

1-26

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The Impact of Debt on Profitability of Restaurant Companies in Thailand: An Empirical Study from 40 Leading Restaurants

Supachet Chansarn, Thanyakorn Chansarn

27-49

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Characteristics and Presentation Format of Fashion Branded Content Marketing on Social Media Influencing the Consumers’ Response Process

Shanyapat Amphansookko

50-71

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Factors Affecting the Acceptance of PTT Super Power Diesel B7 Oil Products in Mueang District, Songkhla Province

Rittirong Chaunypong, Arunluk Orachon, Aomsim Keawsomwong, Wassana Suwanvijit

72-88

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The Impact of Implementing Blockchain Technology on Accounting Operational Efficiency for Companies Listed on The Stock Exchange of Thailand

Sirinun Masripoom, Nuttavong Poonpool, Anupong Sukprasert

89-113

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The Effects of Government Financial and Accounting Risk Management on Operational Achievement of Public Higher of Education Institutions

Nayika Tongsamer, Nuttavong Poonpool, Tanyatorn Srivachian

114-140

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Factors Influencing the Development of Moral Identity in Adolescents: A Systematic Literature Review

Naruemon Pititanun, Numchai Supparekchaisakul

141-159

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Exploring Chinese Homeland Sentiment in the Food Documentary: A Bite of China

Zhu Guangde, Kanokporn Numtong, Kewalee Petcharatip

160-182

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Academic Article

Integrating Evaluation Models for Comprehensive Project Assessment: A Case Study of Mae Khri, Patthalung, Thailand

Nattha Lertpanyawiwat, Kanokkul Phetuthai, Irisa Prommachan, Suttichai Rakjan, Athisa Pankong, Wannisa Junhom, Wanchai Dhammasaccakarn, Uthis Sangkarat

183-198

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