Advantage Competition Enhancement by Implementing Resource Based View Theory. In Private Aviation School

Abstract

This research aims to study 1) Apply resource base theory to analyze the private aviation school's resources 2) Study the guidelines of increasing competitive advantages for aviation school sustainably. This research is a qualitative study using semi-interview question form. The key informants are selected by purposive who have more than 10 years of experience working in aviation schools and have more than 5 years of experiences in management of flying schools.

The research results were found as follows: 1) The organization has competitive advantage Which the organization employs a flight instructor with a broad background in aviation education and a teaching classification of aviation teachers. Also it operates properly in three locations. The organization has the policies of Guidelines for flight students' potential development in order to be qualified by commercial airlines. The organization is able to allocate the aircraft properly. The majority of revenue comes from student pilots’ course, the fees from English testing center and aircraft maintenance repair center. Additionally, it run business for more than least 20 years producing commercial pilots who are hired by airlines and enter the aviation industry both domestically and abroad. 2) The guidelines for a sustainable competitive advantage is to 1. Cost leadership: the organization needs to consider about the break-even point as well as the level of customer satisfaction. Given that the low price isn't always good in the market 2. Focus: the organization should have a wide range of flight courses as required by the customers in order to fulfill their needs. 3. Differentiation: the organization should develop the potential to maintenance services both offsite and onsite and English testing center to covered more aviation careers. 4. Best cost strategy: the organization should create a network in the commercial pilot career both domestically and abroad for more opportunities of job application.